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Rave Toys

Fail

The top 5 brands take 100% of clicks, so Rave Toys is a Fail.

Flapen Score
37
37 / 100
Ranks 9,707 of 11,240 Home & Kitchen niches · −12 vs the category median of 49
Market size
$187K/yr541K searches / yr
90-day growth
-29.6%search demand this quarter
Competition
87%top-5 click share · 5 brands · 9 sellers

Flapen Score

Rave Toys against its category

The dotted line is the Home & Kitchen average. Past it, Rave Toys is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rave Toys market on Amazon at a glance

Shoppers on Amazon United States searched for Rave Toys 541K times last year and spent an estimated $187K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 541K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $187K a year.

Searches, last 12 months
541K
Growth, 90 days vs prior 90
-29.6%
Conversion, latest week
1.3%
Market size, estimated
$187Ka year
Peak month
December9.1× the quietest month
Top search term
loop lasso253K searches a year

02 · Price

A sale here is worth $27.38.

Listings sell for $27.38 on average, from $17.36 to $31.35. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,500 to 3,000 of them. At $27.38 that is $68K to $82K a year per listing.

Average price
$27.38inside the $15 to $100 sweet spot
Price range
$17.36–$31.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
2,500–3,000
Revenue per listing a year
$68K–$82K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #225 within Clocks. It carries 5,494 reviews at 3.93 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
15.4%
Average rank
#225in Clocks
Average rating
3.93 starsAmazon United States average 4.42 stars
Average reviews
5,494per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Rave Toys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 173%
  • Brand 211%
  • Brand 310%
  • Brand 44%
  • Brand 53%

Demand

Rave Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.1×

Search terms

Top Rave Toys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • loop lasso253K/yr
  • clocky26K/yr
  • clocky alarm clock on wheels17K/yr
  • rolling alarm clock15K/yr
  • puzzle alarm clock12K/yr
  • moving alarm clock10K/yr
  • clocky alarm clock10K/yr
  • tech for teens17K/yr
  • alarm clock that runs away9K/yr
  • looplasso17K/yr

Reviews and returns

What reviews say buyers love and hate about Rave Toys

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Fun/Entertainment Experience”
13%of negative reviews mention “Durability”
2.4%of orders come back
“Died after a month”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Rave Toys questions

Answered from the same tracked data.