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Rattan Vanity

Fail

Buyers convert on only 0.4% of searches, so Rattan Vanity is a Fail.

Flapen Score
45
45 / 100
Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49
Market size
$86K/yr124K searches / yr
90-day growth
+14.8%search demand this quarter
Competition
46%top-5 click share · 26 brands · 28 sellers

Flapen Score

Rattan Vanity against its category

The dotted line is the Home & Kitchen average. Past it, Rattan Vanity is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rattan Vanity market on Amazon at a glance

Shoppers on Amazon United States searched for Rattan Vanity 124K times last year and spent an estimated $86K. The top 5 brands take 53% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
+14.8%
Conversion, latest week
0.4%
Market size, estimated
$86Ka year
Top search term
rattan vanity43K searches a year

02 · Price

A sale here is worth $192.52.

Listings sell for $192.52 on average, from $12.35 to $1217.07. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $192.52 that is $0 to $19K a year per listing.

Average price
$192.52above the $15 to $100 sweet spot
Price range
$12.35–$1217.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$19K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 24.7% of listings are out of stock. The average listing ranks #440 within Vanities & Vanity Benches. It carries 388 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
61%
Out of stock, average day
24.7%
Average rank
#440in Vanities & Vanity Benches
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
388per listing
Listings tracked
31

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
25 months

Products

Top Rattan Vanity products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 falling

Sellers

28

Top-5 brand share

53%

Top 20: 94%

Top-5 click share

46%

Top 20: 86%

Open market

39%

  • Brand 113%
  • Brand 211%
  • Brand 310%
  • Brand 410%
  • Brand 59%
  • Brand 69%

Demand

Rattan Vanity search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 11 of 12 months tracked

Search terms

Top Rattan Vanity search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rattan vanity43K/yr
  • fluted vanity desk with mirror and lights19K/yr
  • light oak vanity9K/yr
  • small vanity wood10K/yr
  • rattan vanity desk8K/yr
  • white oak vanity7K/yr
  • coastal vanity6K/yr
  • wicker vanity7K/yr
  • vanity light wood6K/yr
  • rattan makeup vanity6K/yr

Reviews and returns

What reviews say buyers love and hate about Rattan Vanity

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Assembly/Installation”
21%of negative reviews mention “Assembly/Installation”
3.1%of orders come back
“Assembly is a pain”
A buyer, on “Assembly/Installation”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Rattan Vanity questions

Answered from the same tracked data.