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Rattan Desk

Maybe

The top 5 products take only 18% of clicks. But buyers convert on only 0.3% of searches, so Rattan Desk is a Maybe.

Flapen Score
58
58 / 100
Top 14% of 11,240 Home & Kitchen niches · +9 vs the category median of 49
Market size
$289K/yr455K searches / yr
90-day growth
+11.9%search demand this quarter
Competition
18%top-5 click share · 74 brands · 103 sellers

Flapen Score

Rattan Desk against its category

The dotted line is the Home & Kitchen average. Past it, Rattan Desk is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rattan Desk market on Amazon at a glance

Shoppers on Amazon United States searched for Rattan Desk 455K times last year and spent an estimated $289K. The top 5 brands take 31% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 455K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $289K a year.

Searches, last 12 months
455K
Growth, 90 days vs prior 90
+11.9%
Conversion, latest week
0.3%
Market size, estimated
$289Ka year
Peak month
July2.4× the quietest month
Top search term
fluted desk87K searches a year

02 · Price

A sale here is worth $198.45.

Listings sell for $198.45 on average, from $76.92 to $599.45. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $198.45 that is $0 to $20K a year per listing.

Average price
$198.45above the $15 to $100 sweet spot
Price range
$76.92–$599.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$20K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 39% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #1,111 within Home Office Furniture. It carries 201 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
39%
Out of stock, average day
11.8%
Average rank
#1,111in Home Office Furniture
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
201per listing
Listings tracked
132

04 · Newcomers

55 of last year's 74 launches cleared the first-year sales bar.

74 products launched here in the last 12 months. 55 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
74
Successful launches
55Amazon's first-year sales bar
Average brand age
32 months

Products

Top Rattan Desk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

74 falling

Sellers

103

Top-5 brand share

31%

Top 20: 66%

Top-5 click share

18%

Top 20: 42%

Open market

66%

  • Brand 111%
  • Brand 27%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Rattan Desk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KBlack Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.4×

Search terms

Top Rattan Desk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fluted desk87K/yr
  • rattan desk88K/yr
  • mcm desk49K/yr
  • bamboo desk44K/yr
  • midcentury modern desk26K/yr
  • live edge desk23K/yr
  • fluted desk with drawers17K/yr
  • vintage writing desk19K/yr
  • wicker desk11K/yr
  • desk mid century modern12K/yr

Reviews and returns

What reviews say buyers love and hate about Rattan Desk

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Assembly/Installation”
17%of negative reviews mention “Assembly/Installation”
1.7%of orders come back
“It was hard to build”
A buyer, on “Assembly/Installation”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Rattan Desk questions

Answered from the same tracked data.