Ralph Lauren Towels

Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $108K a year.

Searches, last 12 months

205K

Growth, 90 days vs prior 90

+17.3%

Conversion, latest week

1.2%

Market size, estimated

$108Ka year

Peak month

December1.7× the quietest month

Top search term

lacoste towels41K searches a year

Listings sell for $45.49 on average, from $6.87 to $133.32. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $45.49 that is $0 to $5K a year per listing.

Average price

$45.49inside the $15 to $100 sweet spot

Price range

$6.87–$133.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

1.9%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #324 within Towels. It carries 684 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

7.7%

Average rank

#324in Towels

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

684per listing

Listings tracked

40

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

1Amazon's first-year sales bar

Average brand age

53 months