Ralph Lauren Sheets
FailBuyers convert on only 0.3% of searches, so Ralph Lauren Sheets is a Fail.
- Flapen Score
- 42 / 100Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 4942
- Market size
- $200K/yr434K searches / yr
- 90-day growth
- -8.0%search demand this quarter
- Competition
- 29%top-5 click share · 18 brands · 52 sellers
Flapen Score
Ralph Lauren Sheets against its category
The dotted line is the Home & Kitchen average. Past it, Ralph Lauren Sheets is stronger. Inside it, weaker.
Market
The Ralph Lauren Sheets market on Amazon at a glance
Shoppers on Amazon United States searched for Ralph Lauren Sheets 434K times last year and spent an estimated $200K. The top 5 brands take 81% of clicks. Demand peaks in Nov. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 434K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $200K a year.
- Searches, last 12 months
- 434K
- Growth, 90 days vs prior 90
- -8.0%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $200Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- ralph lauren bedding103K searches a year
02 · Price
A sale here is worth $135.27.
Listings sell for $135.27 on average, from $45.82 to $323.56. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $135.27 that is $0 to $14K a year per listing.
- Average price
- $135.27above the $15 to $100 sweet spot
- Price range
- $45.82–$323.56
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$14K
- Returns
- 6.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #2,004 within Comforters & Sets. It carries 728 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 48%
- Out of stock, average day
- 14.7%
- Average rank
- #2,004in Comforters & Sets
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 728per listing
- Listings tracked
- 56
04 · Newcomers
2 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Ralph Lauren Sheets products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
18 falling
Sellers
52
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
29%
Top 20: 66%
Open market
15%
- Brand 150%
- Brand 211%
- Brand 38%
- Brand 47%
- Brand 55%
- Brand 64%
- Open — no brand owns it (12 brands, 15%)
Demand
Ralph Lauren Sheets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.7×
Search terms
Top Ralph Lauren Sheets search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ralph lauren bedding103K/yr
- ralph lauren sheets53K/yr
- ralph lauren comforter37K/yr
- ralph lauren sheets queen26K/yr
- ralph lauren comforter sets19K/yr
- ralph lauren bedding outlet16K/yr
- ralph lauren sheets king size17K/yr
- ralph lauren bedding king18K/yr
- ralph lauren bedding queen16K/yr
- ralph lauren comforters15K/yr
Reviews and returns
What reviews say buyers love and hate about Ralph Lauren Sheets
We read the reviews and the return reasons for every product selling here.
“not softy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ralph Lauren Sheets questions
Answered from the same tracked data.









