Ralph Lauren Pillows

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months

46K

Growth, 90 days vs prior 90

-7.1%

Conversion, latest week

1.3%

Market size, estimated

$29Ka year

Peak month

August2.4× the quietest month

Top search term

martha stewart pillows35K searches a year

Listings sell for $48.38 on average, from $25.93 to $65.08. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $48.38 that is $0 to $5K a year per listing.

Average price

$48.38inside the $15 to $100 sweet spot

Price range

$25.93–$65.08

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

1.7%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #442 within Bed Pillows & Positioners. It carries 31,204 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

12.8%

Average rank

#442in Bed Pillows & Positioners

Average rating

4.11 starsAmazon United States average 4.42 stars

Average reviews

31,204per listing

Listings tracked

11

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

45 months