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Rainbow Window Film

Fail

The average product has 12,659 reviews to catch up to, so Rainbow Window Film is a Fail.

Flapen Score
36
36 / 100
Ranks 9,911 of 11,240 Home & Kitchen niches · −13 vs the category median of 49
Market size
$108K/yr465K searches / yr
90-day growth
-2.1%search demand this quarter
Competition
69%top-5 click share · 13 brands · 20 sellers

Flapen Score

Rainbow Window Film against its category

The dotted line is the Home & Kitchen average. Past it, Rainbow Window Film is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rainbow Window Film market on Amazon at a glance

Shoppers on Amazon United States searched for Rainbow Window Film 465K times last year and spent an estimated $108K. The top 5 brands take 79% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 465K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $108K a year.

Searches, last 12 months
465K
Growth, 90 days vs prior 90
-2.1%
Conversion, latest week
2.3%
Market size, estimated
$108Ka year
Peak month
March1.8× the quietest month
Top search term
rainbow window film154K searches a year

02 · Price

A sale here is worth $10.33.

Listings sell for $10.33 on average, from $5.79 to $43.81. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $10.33 that is $8K to $10K a year per listing.

Average price
$10.33under the $15 to $100 sweet spot
Price range
$5.79–$43.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$8K–$10K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #78 within Window Treatments. It carries 12,659 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#78in Window Treatments
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
12,659per listing
Listings tracked
16

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Rainbow Window Film products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

20

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

17%

  • Brand 148%
  • Brand 213%
  • Brand 37%
  • Brand 47%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (7 brands, 17%)

Demand

Rainbow Window Film search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Rainbow Window Film search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rainbow window film154K/yr
  • iridescent window film39K/yr
  • rainbow window cling33K/yr
  • rabbitgoo28K/yr
  • holographic window film26K/yr
  • rainbow privacy window film22K/yr
  • window privacy film rainbow20K/yr
  • prism window film18K/yr
  • suncatcher window film17K/yr
  • rainbow window privacy film18K/yr

Reviews and returns

What reviews say buyers love and hate about Rainbow Window Film

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Assembly/Installation”
18%of negative reviews mention “Adhesion/Stickiness”
2.5%of orders come back
“Poor adhesion”
A buyer, on “Adhesion/Stickiness”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Rainbow Window Film questions

Answered from the same tracked data.