Rainbow Towel

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +53.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months

47K

Growth, 90 days vs prior 90

+53.8%

Conversion, latest week

1.0%

Market size, estimated

$11Ka year

Peak month

June2.4× the quietest month

Top search term

rainbow beach towel8K searches a year

Listings sell for $23.67 on average, from $10.15 to $93.10. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $23.67 that is $0 to $2K a year per listing.

Average price

$23.67inside the $15 to $100 sweet spot

Price range

$10.15–$93.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.0%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #680 within Towels. It carries 1,117 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

95%

Out of stock, average day

4.1%

Average rank

#680in Towels

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

1,117per listing

Listings tracked

78

17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

17

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months