Rainbow Pillow

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months

103K

Growth, 90 days vs prior 90

-3.0%

Conversion, latest week

2.5%

Market size, estimated

$52Ka year

Peak month

December2.2× the quietest month

Top search term

rainbow pillow71K searches a year

Listings sell for $20.21 on average, from $10.82 to $43.74. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $20.21 that is $0 to $2K a year per listing.

Average price

$20.21inside the $15 to $100 sweet spot

Price range

$10.82–$43.74

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.7%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #1,888 within Kids' Bedding. It carries 694 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

97%

Out of stock, average day

8.6%

Average rank

#1,888in Kids' Bedding

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

694per listing

Listings tracked

31

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months