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Rainbow Party Decorations

Maybe

The top 5 brands take only 32% of clicks. But the products selling today already average 4.6★, so Rainbow Party Decorations is a Maybe.

Flapen Score
58
58 / 100
Top 14% of 11,240 Home & Kitchen niches · +9 vs the category median of 49
Market size
$304K/yr594K searches / yr
90-day growth
+4.3%search demand this quarter
Competition
25%top-5 click share · 58 brands · 69 sellers

Flapen Score

Rainbow Party Decorations against its category

The dotted line is the Home & Kitchen average. Past it, Rainbow Party Decorations is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rainbow Party Decorations market on Amazon at a glance

Shoppers on Amazon United States searched for Rainbow Party Decorations 594K times last year and spent an estimated $304K. The top 5 brands take 32% of clicks. Demand peaks in Mar–Jun. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 594K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $304K a year.

Searches, last 12 months
594K
Growth, 90 days vs prior 90
+4.3%
Conversion, latest week
3.5%
Market size, estimated
$304Ka year
Peak month
March2.7× the quietest month
Top search term
rainbow party decorations141K searches a year

02 · Price

A sale here is worth $14.45.

Listings sell for $14.45 on average, from $5.06 to $27.72. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $14.45 that is $4K to $7K a year per listing.

Average price
$14.45under the $15 to $100 sweet spot
Price range
$5.06–$27.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #938 within Party Packs. It carries 1,524 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#938in Party Packs
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
1,524per listing
Listings tracked
70

04 · Newcomers

3 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
31 months

Products

Top Rainbow Party Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

58 falling

Sellers

69

Top-5 brand share

32%

Top 20: 71%

Top-5 click share

25%

Top 20: 60%

Open market

64%

  • Brand 112%
  • Brand 27%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Rainbow Party Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Jun · busiest ÷ quietest = 2.7×

Search terms

Top Rainbow Party Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rainbow party decorations141K/yr
  • rainbow birthday decorations166K/yr
  • rainbow decorations87K/yr
  • rainbow birthday party decorations42K/yr
  • rainbow party24K/yr
  • rainbow decorations for party22K/yr
  • rainbow birthday23K/yr
  • rainbow party supplies21K/yr
  • rainbow party decor14K/yr
  • rainbow themed party decorations6K/yr

Reviews and returns

What reviews say buyers love and hate about Rainbow Party Decorations

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Size-Overall”
2.2%of orders come back
“Too small”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Rainbow Party Decorations questions

Answered from the same tracked data.