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Rainbow Garland

Maybe

The top 5 brands take only 25% of clicks. But shoppers spend an estimated $42K a year here, so Rainbow Garland is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 49
Market size
$42K/yr126K searches / yr
90-day growth
+17.1%search demand this quarter
Competition
24%top-5 click share · 67 brands · 73 sellers

Flapen Score

Rainbow Garland against its category

The dotted line is the Home & Kitchen average. Past it, Rainbow Garland is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rainbow Garland market on Amazon at a glance

Shoppers on Amazon United States searched for Rainbow Garland 126K times last year and spent an estimated $42K. The top 5 brands take 25% of clicks. Demand peaks in Jun. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
+17.1%
Conversion, latest week
2.6%
Market size, estimated
$42Ka year
Peak month
June2.5× the quietest month
Top search term
rainbow garland48K searches a year

02 · Price

A sale here is worth $12.95.

Listings sell for $12.95 on average, from $5.27 to $27.39. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $12.95 that is $0 to $1K a year per listing.

Average price
$12.95under the $15 to $100 sweet spot
Price range
$5.27–$27.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #1,152 within Garlands. It carries 564 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#1,152in Garlands
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
564per listing
Listings tracked
82

04 · Newcomers

6 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
6Amazon's first-year sales bar
Average brand age
29 months

Products

Top Rainbow Garland products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

67 falling

Sellers

73

Top-5 brand share

25%

Top 20: 61%

Top-5 click share

24%

Top 20: 55%

Open market

72%

  • Brand 18%
  • Brand 26%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Rainbow Garland search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 2.5×

Search terms

Top Rainbow Garland search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rainbow garland48K/yr
  • colorful garland32K/yr
  • rainbow banner18K/yr
  • pride garland7K/yr
  • rainbow tinsel garland10K/yr
  • rainbow pom pom garland6K/yr
  • colorful pom pom garland5K/yr

Reviews and returns

What reviews say buyers love and hate about Rainbow Garland

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Color”
15%of negative reviews mention “Quality-Overall”
3.6%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Rainbow Garland questions

Answered from the same tracked data.