rainbow blanket
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Avg price
Great$22.58avg listing price — sweet spot $15–$100
Price range
Great$10.57–$50.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Good1,319.68avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$33K$33K/yr · 81K searches
According to Flapen's Amazon United States niche tracking, rainbow blanket is a $33K/yr Amazon United States market (81K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
rainbow blanket market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $34K–$45K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #1,247
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 85%
- Out of stock
- 8.3%
- Avg brand age
- 33 months
- Avg seller age
- 200 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
34 falling
Sellers
49
Top-5 brand share
50%
Top 20: 86%
Top-5 click share
42%
Top 20: 78%
Open market
46%
- Smoofy19%
- MUGD9%
- Horaldaily9%
- LIFEREVO8%
- Tegeme5%
- Cozy Bliss4%
Demand & seasonality
Weekly Amazon search volume, last 99 weeks — +3.2% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.6×
Top rainbow blanket search terms
- rainbow blanket54K/yr
- rainbow throw blanket15K/yr
- rainbow blanket for girls12K/yr
Top rainbow blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Smoofy Faux Fur Throw Blanket for Couch - Rainbow Super Soft Cozy Bubble Blanket Fluffy Plush Fuzzy Throw for Sofa & Bed Thick Lightweight Warm Blanket Luxury Aesthetic Gift for Women 50x60
Smoofy$39.784.6★1,462 rev
MUGD Soft Blankets Fleece Soft Fuzzy Throw Blanket Kids Warm Throw Blanket for Bed
MUGD$10.974.6★2,705 rev
LIFEREVO Fluffy Faux Rabbit Fur Bubble Throw Rainbow Plush Shaggy Blanket for Couch Sofa Chair Soft Cute Tie Dye Furry Blanket Adults Kids Girls Fuzzy Throw for Bedroom Living Room 50x60 Rainbow
LIFEREVO$27.004.7★529 rev
Horaldaily LGBT Flannel Blanket Throw Gay Pride Flag Rainbow Soft Fuzzy Plush Cozy Fleece Blankets for Couch Sofa Bed Lounging Decor Ideal Gifts for Kids Adults Self 50x60
Horaldaily$17.373.2★8 rev
Tegeme Transgender Pride Super Soft Throw Blanket 50 x 60 Inch Nonbinary Pride Blankets for Home Sofa Bedroom Living Room Decor All Season Non Binary Gifts(Rainbow)
Tegeme$19.384.3★7 rev
Newest
by launch date
YIKUSH Faux Fur Throw Blanket for Couch Rainbow Fluffy Cozy Rabbit Bubble Fleece Blanket Soft Fuzzy Blanket for Sofa & Bed Warm Plush Thick Luxury Home Room Decor Throw 50x60-1100GSM
YIKUSH$32.5646 rev
Horaldaily LGBT Flannel Blanket Throw Gay Pride Flag Rainbow Soft Fuzzy Plush Cozy Fleece Blankets for Couch Sofa Bed Lounging Decor Ideal Gifts for Kids Adults Self 50x60
Horaldaily$17.378 rev
Horaldaily LGBT Flannel Blanket Throw June LGBT Gay Party Soft Fuzzy Plush Cozy Fleece Blankets for Couch Sofa Bed Lounging Decor Ideal Gifts for Kids Adults Self 50x60
Horaldaily$15.275 rev
Tegeme Transgender Pride Super Soft Throw Blanket 50 x 60 Inch Nonbinary Pride Blankets for Home Sofa Bedroom Living Room Decor All Season Non Binary Gifts(Rainbow)
Tegeme$19.387 rev
Smoofy Rainbow Throw Blanket for Couch Luxury Faux Rabbit Fur Blanket Ultra Soft Fluffy Plush Fuzzy Lightweight Warm Cozy Blanket for Bed Sofa Colorful Aesthetic Room Decor Gift for Women 50x60
Smoofy$34.55168 rev
Trending
90-day click momentumHoraldaily LGBT Flannel Blanket Throw June LGBT Gay Party Soft Fuzzy Plush Cozy Fleece Blankets for Couch Sofa Bed Lounging Decor Ideal Gifts for Kids Adults Self 50x60
Horaldaily$15.275.0★
YIKUSH Faux Fur Throw Blanket for Couch Rainbow Fluffy Cozy Rabbit Bubble Fleece Blanket Soft Fuzzy Blanket for Sofa & Bed Warm Plush Thick Luxury Home Room Decor Throw 50x60-1100GSM
YIKUSH$32.564.9★
Horaldaily LGBT Flannel Blanket Throw Gay Pride Flag Rainbow Soft Fuzzy Plush Cozy Fleece Blankets for Couch Sofa Bed Lounging Decor Ideal Gifts for Kids Adults Self 50x60
Horaldaily$17.373.2★
Tegeme Transgender Pride Super Soft Throw Blanket 50 x 60 Inch Nonbinary Pride Blankets for Home Sofa Bedroom Living Room Decor All Season Non Binary Gifts(Rainbow)
Tegeme$19.384.3★
Smoofy Rainbow Throw Blanket for Couch Luxury Faux Rabbit Fur Blanket Ultra Soft Fluffy Plush Fuzzy Lightweight Warm Cozy Blanket for Bed Sofa Colorful Aesthetic Room Decor Gift for Women 50x60
Smoofy$34.554.8★
What buyers say about rainbow blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Soft blanket”
“Glows pretty”
“The colors are vibrant”
“Great for gifting”
“Beautifully made”
“This blanket is soft and warm”
“so comfortable”
“Fits perfect”
“the price was affordable”
“Nice for the first three washings”
What buyers complain about
“Also it does not glow in the dark very well”
“A very thin material”
“I was disappointed with quality of the blanket”
“Small”
“Not a good value”
“Bad advertising”
“Material cheap”
“Extremely thin”
“Color is not on both sides”
“Its definitely not as soft as you would think”
Top return reasons
Common questions
- Is rainbow blanket profitable to sell on Amazon United States?
- The niche generates $33K/yr across 41 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is +3.2%. Flapen's verdict: Skip it (48/100).
- How competitive is the rainbow blanket niche?
- 34 brands and 49 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in rainbow blanket?
- Top complaints mined from reviews: Brightness/Shine/Glow, Thickness, Quality-Overall. The return rate is 2.2%.
- When does demand for rainbow blanket peak?
- Demand peaks in Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the rainbow blanket niche?
- Listings span $10.57–$50.69; the average listing price is $22.58 (sweet spot $15–$100). The average incumbent carries 1,320 reviews — the moat a new listing must climb.