Skip to content

Raccoon Blanket

Fail

Shoppers spend an estimated $12K a year here, so Raccoon Blanket is a Fail.

Flapen Score
41
41 / 100
Ranks 8,763 of 11,240 Home & Kitchen niches · −8 vs the category median of 49
Market size
$12K/yr39K searches / yr
90-day growth
-20.0%search demand this quarter
Competition
60%top-5 click share · 18 brands · 20 sellers

Flapen Score

Raccoon Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Raccoon Blanket is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Raccoon Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Raccoon Blanket 39K times last year and spent an estimated $12K. The top 5 brands take 68% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-20.0%
Conversion, latest week
1.3%
Market size, estimated
$12Ka year
Peak month
December7.6× the quietest month
Top search term
raccoon blanket27K searches a year

02 · Price

A sale here is worth $22.80.

Listings sell for $22.80 on average, from $15.08 to $36.02. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $22.80 that is $0 to $2K a year per listing.

Average price
$22.80inside the $15 to $100 sweet spot
Price range
$15.08–$36.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #2,279 within Throws. It carries 206 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
12.7%
Average rank
#2,279in Throws
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
206per listing
Listings tracked
21

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Raccoon Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

20

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

60%

Top 20: 98%

Open market

28%

  • Brand 130%
  • Brand 216%
  • Brand 311%
  • Brand 47%
  • Brand 54%
  • Brand 63%

Demand

Raccoon Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 7.6×

Reviews and returns

What reviews say buyers love and hate about Raccoon Blanket

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Soft Feel”
25%of negative reviews mention “Thickness”
1.7%of orders come back
“a bit thin”
A buyer, on “Thickness”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Raccoon Blanket questions

Answered from the same tracked data.