quilt blanket
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Avg price
Incredible$30.18avg listing price — sweet spot $15–$100
Price range
Great$14.13–$49.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Good1,362.87avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.0%90-day search growth — must beat 0% to launch
Market size
Bad$49K$49K/yr · 269K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, quilt blanket is a $49K/yr Amazon United States market (269K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
quilt blanket market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $60K–$75K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #1,124
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 1.5%
- Avg brand age
- 40 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
25 rising
Sellers
38
Top-5 brand share
69%
Top 20: 96%
Top-5 click share
41%
Top 20: 78%
Open market
27%
- Greenland Home Fashions30%
- Exclusivo Mezcla19%
- Madison Park9%
- Cozy Line Home Fashions6%
- Cozyholy5%
- vctops4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Top quilt blanket search terms
- quilted throws29K/yr
- patchwork blanket23K/yr
- patchwork throw blanket16K/yr
- throw quilts for couch18K/yr
- lap quilt19K/yr
- cotton quilted throw15K/yr
- cotton quilt throw13K/yr
- quilt throws15K/yr
- patchwork quilt throw12K/yr
- throw quilts13K/yr
Top quilt blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Greenland Home Blooming Prairie Quilted Patchwork Throw
Greenland Home Fashions$31.254.6★2,508 rev
Exclusivo Mezcla 50x 60 Quilted Throw Blanket- Microfiber Quilt Throw with Boho Patchwork Pattern Reversible Camel Versatile Lap Quilt for All Seasons Lightweight Throws for Bed/Couch/Sofa
Exclusivo Mezcla$21.504.5★4,134 rev
Cozy Line Home Fashions Vintage Floral Quilted Throw 100% Cotton Reversible All Season Throw (Blossom)
Cozy Line Home Fashions$31.084.7★1,535 rev
Madison Park Luxe Quilted Throw Blanket - Damask Stitching Design Cotton Filled Spread Ultra Soft Cozy Bedding for Living Room Couch Sofa Bed 60x72 Scalloped Borders Cream
Madison Park$27.404.6★2,310 rev
Cozyholy Original 100% Cotton Quilt Pink Floral Patchwork Quilts Quilted Throw Blanket Reversible Bedspread Coverlet Vintage Shabby Chic Cottage Bedding Quilt for Bed Couch Sofa
Cozyholy$35.294.7★2,380 rev
Newest
by launch date
Hahafelt Boho Pastel Floral Throw Blanket Ultra Soft Fleece Patchwork Blanket for Couch and Bed Holiday Theme Cozy Throw Decoration Warm Gift for Spring Summer 50 x 60 Inches
Hahafelt$20.1526 rev
vctops 100% Cotton Quilted Throw Blanket 50x60 Inch Floral Patchwork Reversible All Season Throw (Green B 50x60)
vctops$41.6353 rev
Lumina Garden Quilted Throw Blanket 50x 60 Blue Floral Patchwork Quilt Throw Blanket Reversible Lightweight Shabby Farmhouse Lap Quilt for Couch Sofa Bed Decor
Lumina Garden$25.2619 rev
vctops 100% Cotton Quilted Throw Blanket 50x60 Inch Floral Embroidered Reversible Patchwork All Season Throw (Blue 50x60)
vctops$38.4853 rev
FexNuvko Printed Faux Patchwork Americana Throw Blanket | Faux Quilt Look | Country Farmhouse Fleece Gifts for Women and Men | Rustic Home Decor for Couch and Bed | 40x50 inches
FexNuvko$18.7549 rev
Trending
90-day click momentumvctops 100% Cotton Quilted Throw Blanket 50x60 Inch Floral Patchwork Reversible All Season Throw (Green B 50x60)
vctops$41.634.8★
Lumina Garden Quilted Throw Blanket 50x 60 Blue Floral Patchwork Quilt Throw Blanket Reversible Lightweight Shabby Farmhouse Lap Quilt for Couch Sofa Bed Decor
Lumina Garden$25.264.6★
Hahafelt Boho Pastel Floral Throw Blanket Ultra Soft Fleece Patchwork Blanket for Couch and Bed Holiday Theme Cozy Throw Decoration Warm Gift for Spring Summer 50 x 60 Inches
Hahafelt$20.154.0★
vctops 100% Cotton Quilted Throw Blanket 50x60 Inch Floral Embroidered Reversible Patchwork All Season Throw (Blue 50x60)
vctops$38.484.8★
FexNuvko Printed Faux Patchwork Americana Throw Blanket | Faux Quilt Look | Country Farmhouse Fleece Gifts for Women and Men | Rustic Home Decor for Couch and Bed | 40x50 inches
FexNuvko$18.754.3★
What buyers say about quilt blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Amazingly soft”
“Beautiful color”
“It seems like it has been really well made”
“This is a beautiful, lightweight blanket”
“toasty warm”
“Very comfortable”
“quality fabric”
“Worth the money”
“this fits me perfectly”
“Better than I expected”
What buyers complain about
“It's also a bit larger than most”
“Not really thick enough like homemade ones”
“Low quality”
“Terrible smell”
“Not As Soft As I Expected”
“I find it to be on the expensive side for this size”
“After washing, it is scratchy and rough and heavy”
“So I'm not sure if it's 100 percent cotton as advertised”
“Thin”
“wish now I tried a different color”
Top return reasons
Common questions
- Is quilt blanket profitable to sell on Amazon United States?
- The niche generates $49K/yr across 45 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -5.0%. Flapen's verdict: Skip it (41/100).
- How competitive is the quilt blanket niche?
- 25 brands and 38 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in quilt blanket?
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 4.4%.
- When does demand for quilt blanket peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the quilt blanket niche?
- Listings span $14.13–$49.54; the average listing price is $30.18 (sweet spot $15–$100). The average incumbent carries 1,363 reviews — the moat a new listing must climb.