Quilt
MaybeShoppers spend an estimated $4.2M a year here. But buyers convert on only 1.2% of searches, so Quilt is a Maybe.
- Flapen Score
- 58 / 100Top 14% of 11,240 Home & Kitchen niches · +9 vs the category median of 4958
- Market size
- $4.2M/yr8.6M searches / yr
- 90-day growth
- +5.3%search demand this quarter
- Competition
- 36%top-5 click share · 33 brands · 47 sellers
Flapen Score
Quilt against its category
The dotted line is the Home & Kitchen average. Past it, Quilt is stronger. Inside it, weaker.
Market
The Quilt market on Amazon at a glance
Shoppers on Amazon United States searched for Quilt 8.6M times last year and spent an estimated $4.2M. The top 5 brands take 58% of clicks. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 8.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.2M a year.
- Searches, last 12 months
- 8.6M
- Growth, 90 days vs prior 90
- +5.3%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $4.2Ma year
- Peak month
- July1.6× the quietest month
- Top search term
- quilt2.0M searches a year
02 · Price
A sale here is worth $39.79.
Listings sell for $39.79 on average, from $20.53 to $131.31. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,500 to 3,000 of them. At $39.79 that is $99K to $119K a year per listing.
- Average price
- $39.79inside the $15 to $100 sweet spot
- Price range
- $20.53–$131.31
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $99K–$119K
- Returns
- 2.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #38 within Comforters & Sets. It carries 17,324 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 0.6%
- Average rank
- #38in Comforters & Sets
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 17,324per listing
- Listings tracked
- 59
04 · Newcomers
5 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Quilt products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bedsure Comforter Duvet Insert - Quilted Comforters Queen Size All Season Duvet GentleSoft Down Alternative Bedding Blanket with 8 Tabs Gifts for Women/Men White Queen 88 x 88 Inches
- Price
- $31.32
- Rating
- 4.7/5
- Reviews
- 76,669
- Age
- 6y ago

Utopia Bedding Queen Comforter Duvet Insert Quilted White Comforter with Corner Tabs Box Stitched Down Alternative Comforters Queen Size 88 x 88 inches
- Price
- $26.41
- Rating
- 4.6/5
- Reviews
- 155,570
- Age
- 12y ago

Loves cabin Quilts for Queen Bed Blue Bedspreads - Soft Bed Summer Lightweight Bedspread Comforter - Modern Style Coin Pattern Coverlet for All Season - 3 Pieces (1 Quilt 2 Pillow Shams)
- Price
- $28.13
- Rating
- 4.6/5
- Reviews
- 21,959
- Age
- 5y ago

CozyLux Queen Comforter Set White 7 Pieces Seersucker Textured Luxury Bed in a Bag Queen All Seasons Soft Bedding Sets with Down Alternative Comforter Sheets Pillowcases & Shams Bedroom Bed Set
- Price
- $38.56
- Rating
- 4.5/5
- Reviews
- 10,658
- Age
- 5y ago

Bedsure Queen Comforter Set White Soft Prewashed Bedding for All Seasons 3 Pieces GentleSoft Bed Set 1 Lightweight Comforter (90x90) and 2 Pillowcases (20x26)
- Price
- $35.36
- Rating
- 4.4/5
- Reviews
- 9,430
- Age
- 2y ago
Trending
estimated 90-day click momentum
Bedsure Quilts Queen Size - Queen Quilt Bedding Set Bedspread Coverlet Comforter Lightweight Neutral Striped Bedding 3-Piece Set with 90x96 Coverlet & 2 Pillow Shams All-Season Soft Microfiber
- Price
- $45.78
- Rating
- 4.6/5
- Reviews
- 1,245
- Age
- 8mo ago

Bedsure Queen Comforter Set Beige Soft Prewashed Bedding for All Seasons 3 Pieces GentleSoft Bed Set 1 Lightweight Comforter (90x90) and 2 Pillowcases (20x26)
- Price
- $32.07
- Rating
- 4.4/5
- Reviews
- 9,430
- Age
- 2y ago

Feather and Down Fiber Comforter Insert Queen Size 100% Cotton Cover All Season White Duvet Insert Fluffy Soft Hotel Luxury Bedding for Bedroom 90 x 90 Inches
- Price
- $52.90
- Rating
- 4.5/5
- Reviews
- 4,469
- Age
- 1y ago

FLYMME Quilts Queen Size - Ultra Soft Navy Blue Quilt Lightweight Microfiber Bedspreads Classic Basket Weave Pattern Bedspread Bed Coverlet 3 Pieces for All-Season (1 Quilt 2 Pillow Shams)
- Price
- $22.63
- Rating
- 4.4/5
- Reviews
- 1,217
- Age
- 2y ago

Martha Stewart Goose Feather Down Fiber Cotton Comforter Queen Size Feather Duvet Insert Queen Hotel Collection Hypoallergenic Comforter 58oz All Season Medium Warmth 90 x 90 Inch White
- Price
- $64.94
- Rating
- 4.6/5
- Reviews
- 731
- Age
- 2y ago
Newest
by launch date
Bedsure Quilts Queen Size - Queen Quilt Bedding Set Bedspread Coverlet Comforter Lightweight Neutral Striped Bedding 3-Piece Set with 90x96 Coverlet & 2 Pillow Shams All-Season Soft Microfiber
- Price
- $45.78
- Rating
- 4.6/5
- Reviews
- 1,245
- Age
- 8mo ago

Feather and Down Fiber Comforter Insert Queen Size 100% Cotton Cover All Season White Duvet Insert Fluffy Soft Hotel Luxury Bedding for Bedroom 90 x 90 Inches
- Price
- $52.90
- Rating
- 4.5/5
- Reviews
- 4,469
- Age
- 1y ago

FLYMME Quilts Queen Size - Ultra Soft Navy Blue Quilt Lightweight Microfiber Bedspreads Classic Basket Weave Pattern Bedspread Bed Coverlet 3 Pieces for All-Season (1 Quilt 2 Pillow Shams)
- Price
- $22.63
- Rating
- 4.4/5
- Reviews
- 1,217
- Age
- 2y ago

akkialla Queen Quilt Bedding Set Olive Green Ultrasonic Full/Queen Quilt Set Lightweight Soft Bedspread Coverlet Modern Style Coin Pattern Bed Cover for All Seasons 3 Piece(1 Quilt 2 Pillow Shams)
- Price
- $22.95
- Rating
- 4.5/5
- Reviews
- 2,048
- Age
- 2y ago

Martha Stewart Goose Feather Down Fiber Cotton Comforter Queen Size Feather Duvet Insert Queen Hotel Collection Hypoallergenic Comforter 58oz All Season Medium Warmth 90 x 90 Inch White
- Price
- $64.94
- Rating
- 4.6/5
- Reviews
- 731
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.
Brands
33 rising
Sellers
47
Est. top-5 brand share
58%
Top 20: 90%
Est. top-5 click share
36%
Top 20: 66%
Open market
38%
- Bedsure32%
- Utopia Bedding12%
- Love's cabin6%
- CozyLux5%
- Exclusivo Mezcla4%
- WDCOZY3%
Demand
Quilt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Quilt search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- quilt2.0M/yr
- duvet1.3M/yr
- white comforter735K/yr
- queen quilt724K/yr
- white comforter queen602K/yr
- 100% cotton comforter340K/yr
- down comforter queen size623K/yr
- queen size quilt294K/yr
- down comforter406K/yr
- down alternative comforter349K/yr
Reviews and returns
What reviews say buyers love and hate about Quilt
We read the reviews and the return reasons for every product selling here.
“Not as thick as it appeared”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Quilt questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









