quilt
Launch itA $4.2M/yr market growing +5.3% this quarter with returns at 2.9% — clears our launch bar.
Market size
Incredible$4.2M$4.2M/yr · 8.6M searches
Avg price
Incredible$39.79avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Price range
Good$20.53–$131.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.3%90-day search growth — must beat 0% to launch
Review moat
Bad17,323.58avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, quilt is a $4.2M/yr Amazon United States market (8.6M searches/yr). The top 5 brands hold 58% of demand. Verdict: Launch it — 58/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 125K–150K
- avg 2,500–3,000/product
- Revenue / yr
- $5.0M–$6.0M
- units × avg price
- Launch success
- 83%
- 5 of 6 new (360d)
- Conversion rate
- 1.2%
- Avg BSR
- #38
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.6%
- Avg brand age
- 51 months
- Avg seller age
- 171 days
Competition
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
33 rising
Sellers
47
Top-5 brand share
58%
Top 20: 90%
Top-5 click share
36%
Top 20: 66%
Open market
38%
- Bedsure32%
- Utopia Bedding12%
- Love's cabin6%
- CozyLux5%
- Exclusivo Mezcla4%
- WDCOZY3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 59 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bedsure Comforter Duvet Insert - Quilted Comforters Queen Size All Season Duvet GentleSoft Down Alternative Bedding Blanket with 8 Tabs Gifts for Women/Men White Queen 88 x 88 Inches
Bedsure$31.324.7★76,669 rev
Utopia Bedding Queen Comforter Duvet Insert Quilted White Comforter with Corner Tabs Box Stitched Down Alternative Comforters Queen Size 88 x 88 inches
Utopia Bedding$26.414.6★155,570 rev
Loves cabin Quilts for Queen Bed Blue Bedspreads - Soft Bed Summer Lightweight Bedspread Comforter - Modern Style Coin Pattern Coverlet for All Season - 3 Pieces (1 Quilt 2 Pillow Shams)
Love's cabin$28.134.6★21,959 rev
CozyLux Queen Comforter Set White 7 Pieces Seersucker Textured Luxury Bed in a Bag Queen All Seasons Soft Bedding Sets with Down Alternative Comforter Sheets Pillowcases & Shams Bedroom Bed Set
CozyLux$38.564.5★10,658 rev
Bedsure Queen Comforter Set White Soft Prewashed Bedding for All Seasons 3 Pieces GentleSoft Bed Set 1 Lightweight Comforter (90x90) and 2 Pillowcases (20x26)
Bedsure$35.364.4★9,430 rev
Newest
by launch date
Mellow Marshmellow Comforter Full/Queen - Extra Fluffy Double-Stuffed Down Alternative Duvet Insert All-Season Temperature-Balancing Oeko-TEX Class I Fabric Box-Stitch Machine Washable
Mellow$131.31205 rev
Martha Stewart Luxury White Goose Feathers Down Fiber Duvet Insert Queen Size - Hotel Collection 100% Cotton Comforter All Season Medium Warmth Breathable Hypoallergenic 90 x 90 Inch
Martha Stewart$72.8247 rev
HIMEET Queen Comforter Set 3 Piece 270GSM Down Alternative Fill Oeko-TEX Certified Quilted with 8 Corner Ties All Season Bedroom Decor Bedding 1 Comforter (90x90) with 2 Pillowcases White
HIMEET$21.4382 rev
Bedsure Queen Comforter Set White Soft Prewashed Queen Size Bedding Quilted Comforter with Cloud Design Down Alternative Comforter for All Seasons 3 Pieces Bed Set with 2 Pillow Shams
Bedsure$25.24288 rev
Bedsure Quilts Queen Size - Queen Quilt Bedding Set Bedspread Coverlet Comforter Lightweight Neutral Striped Bedding 3-Piece Set with 90x96 Coverlet & 2 Pillow Shams All-Season Soft Microfiber
Bedsure$45.781,245 rev
Trending
90-day click momentumBedsure Quilts Queen Size - Queen Quilt Bedding Set Bedspread Coverlet Comforter Lightweight Neutral Striped Bedding 3-Piece Set with 90x96 Coverlet & 2 Pillow Shams All-Season Soft Microfiber
Bedsure$45.784.6★
Mellow Marshmellow Comforter Full/Queen - Extra Fluffy Double-Stuffed Down Alternative Duvet Insert All-Season Temperature-Balancing Oeko-TEX Class I Fabric Box-Stitch Machine Washable
Mellow$131.314.5★
HIMEET Queen Comforter Set 3 Piece 270GSM Down Alternative Fill Oeko-TEX Certified Quilted with 8 Corner Ties All Season Bedroom Decor Bedding 1 Comforter (90x90) with 2 Pillowcases White
HIMEET$21.434.5★
Martha Stewart Luxury White Goose Feathers Down Fiber Duvet Insert Queen Size - Hotel Collection 100% Cotton Comforter All Season Medium Warmth Breathable Hypoallergenic 90 x 90 Inch
Martha Stewart$72.824.6★
WDCOZY Queen Size Quilts Bedding Sets with 2 Pillow Shams Lightweight Soft Bedspread Coverlet Quilted Blanket Thin Comforter Bed Cover for All Season 3 Pieces 90x90 inches Moss Green
WDCOZY$42.044.4★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Light weight comfortable”
“Soft and fluffy”
“Amazing Quality”
“Keeps me warm”
“Great deal”
“great lightweight comforter”
“Beautiful green”
“Fits bed well”
“As described”
“soft and fluffy”
What buyers complain about
“Not as thick as it appeared”
“Awful quality”
“TOO SHORT”
“Misleading description”
“Terrible material”
“it did not fluff as advertised”
“Not Very Comfortable”
“Already coming apart”
“Clumpy After One Wash”
“The color is off”
Top return reasons
Common questions
- Is quilt profitable to sell on Amazon United States?
- The niche generates $4.2M/yr across 59 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +5.3%. Flapen's verdict: Launch it (58/100).
- How competitive is the quilt niche?
- 33 brands and 47 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in quilt?
- Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 2.9%.
- When does demand for quilt peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the quilt niche?
- Listings span $20.53–$131.31; the average listing price is $39.79 (sweet spot $15–$100). The average incumbent carries 17,324 reviews — the moat a new listing must climb.
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