quilt
Launch itA $4.2M/yr market growing +5.3% this quarter with returns at 2.9% — clears our launch bar.
Market size
Incredible$4.2M$4.2M/yr · 8.6M searches
Avg price
Incredible$39.79avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Price range
Good$20.53–$131.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.3%90-day search growth — must beat 0% to launch
Review moat
Bad17,323.58avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, quilt is a $4.2M/yr Amazon United States market (8.6M searches/yr). The top 5 brands hold 58% of demand. Verdict: Launch it — 58/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
quilt market data
- Units sold / yr
- 125K–150K
- avg 2,500–3,000/product
- Revenue / yr
- $5.0M–$6.0M
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #38
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.6%
- Avg brand age
- 51 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
33 rising
Sellers
47
Top-5 brand share
58%
Top 20: 90%
Top-5 click share
36%
Top 20: 66%
Open market
38%
- Bedsure32%
- Utopia Bedding12%
- Love's cabin6%
- CozyLux5%
- Exclusivo Mezcla4%
- WDCOZY3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top quilt search terms
- quilt2.0M/yr
- duvet1.3M/yr
- white comforter735K/yr
- queen quilt724K/yr
- white comforter queen602K/yr
- 100% cotton comforter340K/yr
- down comforter queen size623K/yr
- queen size quilt294K/yr
- down comforter406K/yr
- down alternative comforter349K/yr
Top quilt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bedsure Comforter Duvet Insert - Quilted Comforters Queen Size All Season Duvet GentleSoft Down Alternative Bedding Blanket with 8 Tabs Gifts for Women/Men White Queen 88 x 88 Inches
Bedsure$31.324.7★76,669 rev
Utopia Bedding Queen Comforter Duvet Insert Quilted White Comforter with Corner Tabs Box Stitched Down Alternative Comforters Queen Size 88 x 88 inches
Utopia Bedding$26.414.6★155,570 rev
Loves cabin Quilts for Queen Bed Blue Bedspreads - Soft Bed Summer Lightweight Bedspread Comforter - Modern Style Coin Pattern Coverlet for All Season - 3 Pieces (1 Quilt 2 Pillow Shams)
Love's cabin$28.134.6★21,959 rev
CozyLux Queen Comforter Set White 7 Pieces Seersucker Textured Luxury Bed in a Bag Queen All Seasons Soft Bedding Sets with Down Alternative Comforter Sheets Pillowcases & Shams Bedroom Bed Set
CozyLux$38.564.5★10,658 rev
Bedsure Queen Comforter Set White Soft Prewashed Bedding for All Seasons 3 Pieces GentleSoft Bed Set 1 Lightweight Comforter (90x90) and 2 Pillowcases (20x26)
Bedsure$35.364.4★9,430 rev
Newest
by launch date
Bedsure Quilts Queen Size - Queen Quilt Bedding Set Bedspread Coverlet Comforter Lightweight Neutral Striped Bedding 3-Piece Set with 90x96 Coverlet & 2 Pillow Shams All-Season Soft Microfiber
Bedsure$45.781,245 rev
Feather and Down Fiber Comforter Insert Queen Size 100% Cotton Cover All Season White Duvet Insert Fluffy Soft Hotel Luxury Bedding for Bedroom 90 x 90 Inches
Cosybay$52.904,469 rev
FLYMME Quilts Queen Size - Ultra Soft Navy Blue Quilt Lightweight Microfiber Bedspreads Classic Basket Weave Pattern Bedspread Bed Coverlet 3 Pieces for All-Season (1 Quilt 2 Pillow Shams)
FLYMME$22.631,217 rev
akkialla Queen Quilt Bedding Set Olive Green Ultrasonic Full/Queen Quilt Set Lightweight Soft Bedspread Coverlet Modern Style Coin Pattern Bed Cover for All Seasons 3 Piece(1 Quilt 2 Pillow Shams)
akkialla$22.952,048 rev
Martha Stewart Goose Feather Down Fiber Cotton Comforter Queen Size Feather Duvet Insert Queen Hotel Collection Hypoallergenic Comforter 58oz All Season Medium Warmth 90 x 90 Inch White
Martha Stewart$64.94731 rev
Trending
90-day click momentumBedsure Quilts Queen Size - Queen Quilt Bedding Set Bedspread Coverlet Comforter Lightweight Neutral Striped Bedding 3-Piece Set with 90x96 Coverlet & 2 Pillow Shams All-Season Soft Microfiber
Bedsure$45.784.6★
Bedsure Queen Comforter Set Beige Soft Prewashed Bedding for All Seasons 3 Pieces GentleSoft Bed Set 1 Lightweight Comforter (90x90) and 2 Pillowcases (20x26)
Bedsure$32.074.4★
Feather and Down Fiber Comforter Insert Queen Size 100% Cotton Cover All Season White Duvet Insert Fluffy Soft Hotel Luxury Bedding for Bedroom 90 x 90 Inches
Cosybay$52.904.5★
FLYMME Quilts Queen Size - Ultra Soft Navy Blue Quilt Lightweight Microfiber Bedspreads Classic Basket Weave Pattern Bedspread Bed Coverlet 3 Pieces for All-Season (1 Quilt 2 Pillow Shams)
FLYMME$22.634.4★
Martha Stewart Goose Feather Down Fiber Cotton Comforter Queen Size Feather Duvet Insert Queen Hotel Collection Hypoallergenic Comforter 58oz All Season Medium Warmth 90 x 90 Inch White
Martha Stewart$64.944.6★
What buyers say about quilt
What buyers praise and complain about, mined from review topics.What buyers love
“Light weight comfortable”
“Soft and fluffy”
“Amazing Quality”
“Keeps me warm”
“Great deal”
“great lightweight comforter”
“Beautiful green”
“Fits bed well”
“As described”
“soft and fluffy”
What buyers complain about
“Not as thick as it appeared”
“Awful quality”
“TOO SHORT”
“Misleading description”
“Terrible material”
“it did not fluff as advertised”
“Not Very Comfortable”
“Already coming apart”
“Clumpy After One Wash”
“The color is off”
Top return reasons
Common questions
- Is quilt profitable to sell on Amazon United States?
- The niche generates $4.2M/yr across 59 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +5.3%. Flapen's verdict: Launch it (58/100).
- How competitive is the quilt niche?
- 33 brands and 47 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in quilt?
- Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 2.9%.
- When does demand for quilt peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the quilt niche?
- Listings span $20.53–$131.31; the average listing price is $39.79 (sweet spot $15–$100). The average incumbent carries 17,324 reviews — the moat a new listing must climb.