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Quilt

Maybe

Shoppers spend an estimated $4.2M a year here. But buyers convert on only 1.2% of searches, so Quilt is a Maybe.

Flapen Score
58
58 / 100
Top 14% of 11,240 Home & Kitchen niches · +9 vs the category median of 49
Market size
$4.2M/yr8.6M searches / yr
90-day growth
+5.3%search demand this quarter
Competition
36%top-5 click share · 33 brands · 47 sellers

Flapen Score

Quilt against its category

The dotted line is the Home & Kitchen average. Past it, Quilt is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Quilt market on Amazon at a glance

Shoppers on Amazon United States searched for Quilt 8.6M times last year and spent an estimated $4.2M. The top 5 brands take 58% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 8.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.2M a year.

Searches, last 12 months
8.6M
Growth, 90 days vs prior 90
+5.3%
Conversion, latest week
1.2%
Market size, estimated
$4.2Ma year
Peak month
July1.6× the quietest month
Top search term
quilt2.0M searches a year

02 · Price

A sale here is worth $39.79.

Listings sell for $39.79 on average, from $20.53 to $131.31. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,500 to 3,000 of them. At $39.79 that is $99K to $119K a year per listing.

Average price
$39.79inside the $15 to $100 sweet spot
Price range
$20.53–$131.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
2,500–3,000
Revenue per listing a year
$99K–$119K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #38 within Comforters & Sets. It carries 17,324 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#38in Comforters & Sets
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
17,324per listing
Listings tracked
59

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
51 months

Products

Top Quilt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

33 rising

Sellers

47

Top-5 brand share

58%

Top 20: 90%

Top-5 click share

36%

Top 20: 66%

Open market

38%

  • Brand 132%
  • Brand 212%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Quilt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450K350KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Quilt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • quilt2.0M/yr
  • duvet1.3M/yr
  • white comforter735K/yr
  • queen quilt724K/yr
  • white comforter queen602K/yr
  • 100% cotton comforter340K/yr
  • down comforter queen size623K/yr
  • queen size quilt294K/yr
  • down comforter406K/yr
  • down alternative comforter349K/yr

Reviews and returns

What reviews say buyers love and hate about Quilt

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Comfort-Overall”
9%of negative reviews mention “Thickness”
2.9%of orders come back
“Not as thick as it appeared”
A buyer, on “Thickness”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Quilt questions

Answered from the same tracked data.