Quick Dry Towel

Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +59.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months

2.9M

Growth, 90 days vs prior 90

+59.1%

Conversion, latest week

3.0%

Market size, estimated

$1.5Ma year

Peak month

June3.2× the quietest month

Top search term

microfiber beach towel346K searches a year

Listings sell for $17.07 on average, from $5.73 to $42.18. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At $17.07 that is $26K to $34K a year per listing.

Average price

$17.07inside the $15 to $100 sweet spot

Price range

$5.73–$42.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

1,500–2,000

Revenue per listing a year

$26K–$34K

Returns

3.1%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #39 within Towels. It carries 10,433 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

1.4%

Average rank

#39in Towels

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

10,433per listing

Listings tracked

48

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

39 months