Queen Size Pillow Top Mattress
FailProducts sell for $641.06 on average, outside the sweet spot, so Queen Size Pillow Top Mattress is a Fail.
- Flapen Score
- 43 / 100Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 4943
- Market size
- $139K/yr166K searches / yr
- 90-day growth
- +15.1%search demand this quarter
- Competition
- 44%top-5 click share · 9 brands · 18 sellers
Flapen Score
Queen Size Pillow Top Mattress against its category
The dotted line is the Home & Kitchen average. Past it, Queen Size Pillow Top Mattress is stronger. Inside it, weaker.
Market
The Queen Size Pillow Top Mattress market on Amazon at a glance
Shoppers on Amazon United States searched for Queen Size Pillow Top Mattress 166K times last year and spent an estimated $139K. The top 5 brands take 97% of clicks. Demand peaks in Aug–Nov. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $139K a year.
- Searches, last 12 months
- 166K
- Growth, 90 days vs prior 90
- +15.1%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $139Ka year
- Peak month
- August1.8× the quietest month
- Top search term
- sealy28K searches a year
02 · Price
A sale here is worth $641.06.
Listings sell for $641.06 on average, from $57.30 to $1381.38. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $641.06 that is $0 to $64K a year per listing.
- Average price
- $641.06above the $15 to $100 sweet spot
- Price range
- $57.30–$1381.38
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$64K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #379 within Mattresses & Box Springs. It carries 528 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 90%
- Out of stock, average day
- 8.2%
- Average rank
- #379in Mattresses & Box Springs
- Average rating
- 4.29 starsAmazon United States average 4.42 stars
- Average reviews
- 528per listing
- Listings tracked
- 40
04 · Newcomers
10 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Queen Size Pillow Top Mattress products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
18
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
44%
Top 20: 81%
Open market
2%
- Brand 184%
- Brand 25%
- Brand 35%
- Brand 42%
- Brand 51%
- Brand 61%
- Open — no brand owns it (3 brands, 2%)
Demand
Queen Size Pillow Top Mattress search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Nov · busiest ÷ quietest = 1.8×
Search terms
Top Queen Size Pillow Top Mattress search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sealy28K/yr
- sealy hybrid mattress16K/yr
- sealy posturepedic9K/yr
- sealy posturepedic mattress king13K/yr
- sealy king mattress12K/yr
- sealy full size mattress9K/yr
- sealy posturepedic hybrid mattress6K/yr
- sealy memory foam mattress8K/yr
- sealy posturepedic mattress queen12K/yr
- sealy mattress queen9K/yr
Reviews and returns
What reviews say buyers love and hate about Queen Size Pillow Top Mattress
We read the reviews and the return reasons for every product selling here.
“Hard as a rock”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Queen Size Pillow Top Mattress questions
Answered from the same tracked data.









