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Queen Size Pillow Top Mattress

Fail

Products sell for $641.06 on average, outside the sweet spot, so Queen Size Pillow Top Mattress is a Fail.

Flapen Score
43
43 / 100
Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 49
Market size
$139K/yr166K searches / yr
90-day growth
+15.1%search demand this quarter
Competition
44%top-5 click share · 9 brands · 18 sellers

Flapen Score

Queen Size Pillow Top Mattress against its category

The dotted line is the Home & Kitchen average. Past it, Queen Size Pillow Top Mattress is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Queen Size Pillow Top Mattress market on Amazon at a glance

Shoppers on Amazon United States searched for Queen Size Pillow Top Mattress 166K times last year and spent an estimated $139K. The top 5 brands take 97% of clicks. Demand peaks in Aug–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $139K a year.

Searches, last 12 months
166K
Growth, 90 days vs prior 90
+15.1%
Conversion, latest week
0.1%
Market size, estimated
$139Ka year
Peak month
August1.8× the quietest month
Top search term
sealy28K searches a year

02 · Price

A sale here is worth $641.06.

Listings sell for $641.06 on average, from $57.30 to $1381.38. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $641.06 that is $0 to $64K a year per listing.

Average price
$641.06above the $15 to $100 sweet spot
Price range
$57.30–$1381.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$64K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #379 within Mattresses & Box Springs. It carries 528 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
90%
Out of stock, average day
8.2%
Average rank
#379in Mattresses & Box Springs
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
528per listing
Listings tracked
40

04 · Newcomers

10 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
10Amazon's first-year sales bar
Average brand age
23 months

Products

Top Queen Size Pillow Top Mattress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

18

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

44%

Top 20: 81%

Open market

2%

  • Brand 184%
  • Brand 25%
  • Brand 35%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (3 brands, 2%)

Demand

Queen Size Pillow Top Mattress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KBlack Friday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug, Nov · busiest ÷ quietest = 1.8×

Search terms

Top Queen Size Pillow Top Mattress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sealy28K/yr
  • sealy hybrid mattress16K/yr
  • sealy posturepedic9K/yr
  • sealy posturepedic mattress king13K/yr
  • sealy king mattress12K/yr
  • sealy full size mattress9K/yr
  • sealy posturepedic hybrid mattress6K/yr
  • sealy memory foam mattress8K/yr
  • sealy posturepedic mattress queen12K/yr
  • sealy mattress queen9K/yr

Reviews and returns

What reviews say buyers love and hate about Queen Size Pillow Top Mattress

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Comfort-Overall”
12%of negative reviews mention “Hard Feel”
1.4%of orders come back
“Hard as a rock”
A buyer, on “Hard Feel”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Queen Size Pillow Top Mattress questions

Answered from the same tracked data.