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Queen Size Blankets for Bed Winter

Fail

Demand is soft, at -64.1% this quarter, so Queen Size Blankets for Bed Winter is a Fail.

Flapen Score
28
28 / 100
Ranks 10,839 of 11,240 Home & Kitchen niches · −21 vs the category median of 49
Market size
$7K/yr25K searches / yr
90-day growth
-64.1%search demand this quarter
Competition
58%top-5 click share · 7 brands · 9 sellers

Flapen Score

Queen Size Blankets for Bed Winter against its category

The dotted line is the Home & Kitchen average. Past it, Queen Size Blankets for Bed Winter is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Queen Size Blankets for Bed Winter market on Amazon at a glance

Shoppers on Amazon United States searched for Queen Size Blankets for Bed Winter 25K times last year and spent an estimated $7K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -64.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-64.1%
Conversion, latest week
0.9%
Market size, estimated
$7Ka year
Peak month
December11.4× the quietest month
Top search term
warm queen size blanket15K searches a year

02 · Price

A sale here is worth $29.88.

Listings sell for $29.88 on average, from $18.24 to $45.11. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $29.88 that is $0 to $3K a year per listing.

Average price
$29.88inside the $15 to $100 sweet spot
Price range
$18.24–$45.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #51 within Bed Blankets. It carries 49,519 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#51in Bed Blankets
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
49,519per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Queen Size Blankets for Bed Winter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 flat

Sellers

9

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

2%

  • Brand 156%
  • Brand 224%
  • Brand 39%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Queen Size Blankets for Bed Winter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25DecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 11.4×

Search terms

Top Queen Size Blankets for Bed Winter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • warm queen size blanket15K/yr
  • warm queen blanket6K/yr
  • queen blanket warm4K/yr
  • queen size blankets for bed winter147/yr

Reviews and returns

What reviews say buyers love and hate about Queen Size Blankets for Bed Winter

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Soft Feel”
12%of negative reviews mention “Thickness”
2.4%of orders come back
“extremely thin material”
A buyer, on “Thickness”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Queen Size Blankets for Bed Winter questions

Answered from the same tracked data.