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Queen Rollaway Bed

Fail

Buyers convert on only 0.6% of searches, so Queen Rollaway Bed is a Fail.

Flapen Score
45
45 / 100
Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49
Market size
$168K/yr119K searches / yr
90-day growth
+23.4%search demand this quarter
Competition
47%top-5 click share · 24 brands · 27 sellers

Flapen Score

Queen Rollaway Bed against its category

The dotted line is the Home & Kitchen average. Past it, Queen Rollaway Bed is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Queen Rollaway Bed market on Amazon at a glance

Shoppers on Amazon United States searched for Queen Rollaway Bed 119K times last year and spent an estimated $168K. The top 5 brands take 62% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $168K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
+23.4%
Conversion, latest week
0.6%
Market size, estimated
$168Ka year
Peak month
November1.4× the quietest month
Top search term
queen folding bed16K searches a year

02 · Price

A sale here is worth $251.06.

Listings sell for $251.06 on average, from $57.47 to $473.70. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $251.06 that is $0 to $25K a year per listing.

Average price
$251.06above the $15 to $100 sweet spot
Price range
$57.47–$473.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$25K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #1,137 within Beds, Frames & Bases. It carries 9,604 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
40%
Out of stock, average day
8.3%
Average rank
#1,137in Beds, Frames & Bases
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
9,604per listing
Listings tracked
35

04 · Newcomers

12 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
12Amazon's first-year sales bar
Average brand age
23 months

Products

Top Queen Rollaway Bed products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

27

Top-5 brand share

62%

Top 20: 96%

Top-5 click share

47%

Top 20: 83%

Open market

35%

  • Brand 123%
  • Brand 212%
  • Brand 312%
  • Brand 411%
  • Brand 54%
  • Brand 64%

Demand

Queen Rollaway Bed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Queen Rollaway Bed search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • queen folding bed16K/yr
  • foldable queen bed13K/yr
  • portable queen bed11K/yr
  • queen size folding bed11K/yr
  • fold away queen bed5K/yr
  • folding queen bed9K/yr
  • queen rollaway bed12K/yr
  • folding bed queen7K/yr
  • foldable bed queen7K/yr
  • queen foldable bed5K/yr

Reviews and returns

What reviews say buyers love and hate about Queen Rollaway Bed

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Assembly/Installation”
15%of negative reviews mention “Assembly/Installation”
3.2%of orders come back
“Assembly was painful”
A buyer, on “Assembly/Installation”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Queen Rollaway Bed questions

Answered from the same tracked data.