queen rollaway bed
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+23.4%90-day search growth — must beat 0% to launch
Returns
Okay3.2%return rate — above 5% kills the launch gate
Avg price
Okay$251.06avg listing price — sweet spot $15–$100
Market size
Okay$168K$168K/yr · 119K searches
Review moat
Bad9,603.54avg incumbent reviews — the moat a new listing must climb
Price range
Bad$57.47–$473.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, queen rollaway bed is a $168K/yr Amazon United States market (119K searches/yr). The top 5 brands hold 62% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
queen rollaway bed market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $126K–$188K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #1,137
- Page quality
- 0%
- Prime
- 40%
- Sponsored
- 91%
- Out of stock
- 8.3%
- Avg brand age
- 23 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
24 falling
Sellers
27
Top-5 brand share
62%
Top 20: 96%
Top-5 click share
47%
Top 20: 83%
Open market
35%
- Amazon Basics23%
- IMBSRBED12%
- Mjkone12%
- Espsilto11%
- OSTYRA4%
- AOLVDOW4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +23.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top queen rollaway bed search terms
- queen folding bed16K/yr
- foldable queen bed13K/yr
- portable queen bed11K/yr
- queen size folding bed11K/yr
- fold away queen bed5K/yr
- folding queen bed9K/yr
- queen rollaway bed12K/yr
- folding bed queen7K/yr
- foldable bed queen7K/yr
- queen foldable bed5K/yr
Top queen rollaway bed products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Bed Frame with Storage Foldable Metal Platform Sturdy Steel No Box Spring Needed 14-inch High Tool-Free Setup Noise Free Easy Assembly Queen Size Black
Amazon Basics$100.814.7★106,751 rev
IMBSRBED Folding Bed with 13CM Memory Mattress 79x59 Queen Size Double Portable Bed for Adults Roll Away Foldable Beds on Wheels Hideaway Save Space
IMBSRBED$388.314.0★9 rev
Mjkone Folding Bed 75 x 51 Rollaway Bed with 5 Foam Mattress for Adults Queen Size Fold Up Roll Away Sleeping Beds Space Saving Portable Guest Beds with Metal Frame for Bedroom Standard
Mjkone$258.794.2★485 rev
Espsilto Full Size Folding Bed with Mattress - Extra Large Size 75x54 Foldable Rollaway Bed for Guest Space Saving Fold Up for Easy Storage
Espsilto$316.314.4★185 rev
Espsilto Full Size 75x54 Folding Bed with Mattress for Adult - Extra Large Wide Rollaway Bed for Guest Comfortable Sleep in a Large Space
Espsilto$314.254.4★290 rev
Newest
by launch date
Mjkone Folding Bed 75 x 54 Rollaway Bed with 5 Foam Mattress for Adults Queen Size Fold Up Roll Away Sleeping Beds Space Saving Portable Guest Beds with Metal Frame for Bedroom Standard
Mjkone$297.11485 rev
Pantinala Deluxe Folding Bed with 5 Memory Mattress 79x59 Queen Size Double Portable Bed for Adults Roll Away Foldable Beds on Wheels for Guest Hideaway Save Space
Pantinala$346.501 rev
EROMMY Large 75 x 46Folding Bed with Mattress Foldable Rollaway Bed with Mattress for Adults 5 Inch Memory Foam Mattress Portable Beds with Metal Frame&Side Pocket
EROMMY$189.496 rev
RAOGIE 79x59 Folding Bed with 13CM Memory Mattress Queen Size Double Portable Bed for Adults Roll Away Foldable Beds on Wheels Hideaway Save Space
RAOGIE$367.466 rev
OSTYRA Full Size 79X 59 Folding Bed with 5 Memory Foam Mattress Wooden and Steel Frame Extra Large Wide Rollaway Bed for Guest Comfortable Sleep in a Large Space
OSTYRA$355.0521 rev
Trending
90-day click momentumEROMMY Large 75 x 46Folding Bed with Mattress Foldable Rollaway Bed with Mattress for Adults 5 Inch Memory Foam Mattress Portable Beds with Metal Frame&Side Pocket
EROMMY$189.494.4★
Pantinala Deluxe Folding Bed with 5 Memory Mattress 79x59 Queen Size Double Portable Bed for Adults Roll Away Foldable Beds on Wheels for Guest Hideaway Save Space
Pantinala$346.505.0★
Mjkone Folding Bed 75 x 54 Rollaway Bed with 5 Foam Mattress for Adults Queen Size Fold Up Roll Away Sleeping Beds Space Saving Portable Guest Beds with Metal Frame for Bedroom Standard
Mjkone$297.114.2★
IMBSRBED Folding Bed with 13CM Memory Mattress 79x59 Queen Size Double Portable Bed for Adults Roll Away Foldable Beds on Wheels Hideaway Save Space
IMBSRBED$388.314.0★
RAOGIE 79x59 Folding Bed with 13CM Memory Mattress Queen Size Double Portable Bed for Adults Roll Away Foldable Beds on Wheels Hideaway Save Space
RAOGIE$367.463.6★
What buyers say about queen rollaway bed
What buyers praise and complain about, mined from review topics.What buyers love
“Easy Assembly”
“Extremely comfortable”
“The bed frame is sturdy”
“Excellent Product”
“Worth it”
“True to size”
“The foam feels supportive yet comfortable”
“Easy peasy”
“still holds up great to this day”
“Great for storing things under the bed”
What buyers complain about
“Assembly was painful”
“It doesn't last”
“to big”
“Below average quality”
“Not Sturdy AT ALL”
“More thick mattress”
“Not comfortable at all”
“The bed is low to the ground”
“Lot of Sag”
“just bulky due to the box”
Top return reasons
Common questions
- Is queen rollaway bed profitable to sell on Amazon United States?
- The niche generates $168K/yr across 35 tracked products. 12 of 16 products launched in the last 360 days are still selling. 90-day search growth is +23.4%. Flapen's verdict: Skip it (45/100).
- How competitive is the queen rollaway bed niche?
- 24 brands and 27 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in queen rollaway bed?
- Top complaints mined from reviews: Assembly/Installation, Durability, Size-Overall. The return rate is 3.2%.
- When does demand for queen rollaway bed peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the queen rollaway bed niche?
- Listings span $57.47–$473.70; the average listing price is $251.06 (sweet spot $15–$100). The average incumbent carries 9,604 reviews — the moat a new listing must climb.