Queen Mattress Protector

Shoppers searched for this 6.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved +10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16.1M a year.

Searches, last 12 months

6.1M

Growth, 90 days vs prior 90

+10.9%

Conversion, latest week

11.5%

Market size, estimated

$16.1Ma year

Peak month

July1.2× the quietest month

Top search term

queen mattress protector2.0M searches a year

Listings sell for $22.87 on average, from $11.22 to $36.88. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 30,000 to 40,000 of them. At $22.87 that is $686K to $915K a year per listing.

Average price

$22.87inside the $15 to $100 sweet spot

Price range

$11.22–$36.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

600K–800K

Units per listing a year

30,000–40,000

Revenue per listing a year

$686K–$915K

Returns

1.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Mattress Protectors & Encasements. It carries 43,106 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#19in Mattress Protectors & Encasements

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

43,106per listing

Listings tracked

23

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

49 months