Queen Mattress Pad
PassQueen Mattress Pad scores 65 out of 100, a Pass. Shoppers spend an estimated $984K a year here, search demand grew +12.3% this quarter, and an estimated 1.9% of orders come back.
- Flapen Score
- 65 / 100Top 3% of 11,240 Home & Kitchen niches · +16 vs the category median of 4965
- Market size
- $984K/yr408K searches / yr
- 90-day growth
- +12.3%search demand this quarter
- Competition
- 44%top-5 click share · 32 brands · 40 sellers
Flapen Score
Queen Mattress Pad against its category
The dotted line is the Home & Kitchen average. Past it, Queen Mattress Pad is stronger. Inside it, weaker.
Market
The Queen Mattress Pad market on Amazon at a glance
Shoppers on Amazon United States searched for Queen Mattress Pad 408K times last year and spent an estimated $984K. The top 5 brands take 54% of clicks. Demand peaks in Aug. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 7.0% of those searches ended in a purchase.
Shoppers searched for this 408K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $984K a year.
- Searches, last 12 months
- 408K
- Growth, 90 days vs prior 90
- +12.3%
- Conversion, latest week
- 7.0%
- Market size, estimated
- $984Ka year
- Peak month
- August1.7× the quietest month
- Top search term
- cotton mattress pad65K searches a year
02 · Price
A sale here is worth $34.52.
Listings sell for $34.52 on average, from $14.06 to $118.83. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $34.52 that is $26K to $35K a year per listing.
- Average price
- $34.52inside the $15 to $100 sweet spot
- Price range
- $14.06–$118.83
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $26K–$35K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #41 within Mattress Pads & Toppers. It carries 25,005 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.9%
- Average rank
- #41in Mattress Pads & Toppers
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 25,005per listing
- Listings tracked
- 39
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Queen Mattress Pad products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Quilted Fitted Mattress Pad Queen Mattress Protector Topper with Deep Pocket Stretches up to 16 Inches Machine Washable Mattress Cover by Utopia Bedding (White)
- Price
- $18.75
- Rating
- 4.6/5
- Reviews
- 158,993
- Age
- 11y ago

CozyLux Queen Mattress Pad 450 GSM Fill Cotton Top 8-21 Inch Pocket
- Price
- $37.63
- Rating
- 4.6/5
- Reviews
- 4,172
- Age
- 5y ago

EASELAND Queen Size Mattress Pad Cotton Pillow Top Mattress Topper White
- Price
- $36.52
- Rating
- 4.5/5
- Reviews
- 116,917
- Age
- 9y ago

Niagara Cotton Mattress Pad Queen 60x80 - Non Noisy Cooling Breathable Ultra Plush Absorbent Protector Extra Deep Fits 20 Inches Deep Mattress
- Price
- $24.84
- Rating
- 4.4/5
- Reviews
- 2,202
- Age
- 7y ago

Amazon Basics Hypoallergenic Quilted Plush and Breathable Mattress Topper Pad 18 Inches Deep Padded Washable Queen White
- Price
- $19.44
- Rating
- 4.6/5
- Reviews
- 36,330
- Age
- 9y ago
Trending
estimated 90-day click momentum
Waterproof Queen Size Mattress Topper Viscose Derived from Bamboo Extra Thick Mattress Pad for Back Pain Cooling Mattress Protector with Deep Pocket 8-21 Green Queen
- Price
- $32.67
- Rating
- 4.5/5
- Reviews
- 2,099
- Age
- 3mo ago

100% Cotton Organic Mattress Protector | Breathable & Noiseless GOTS Organic Mattress Pad with Premium 300GSM Durability | Machine Washable Quilted Bed Protector with Deep Pocket (Ivory Twin)
- Price
- $85.71
- Rating
- 4.7/5
- Reviews
- 166
- Age
- 10mo ago

Sleep Philosophy Full Mattress Pad Cotton Mattress Protector Classic Cloud Quilted Bed Cover All Natural Breathable Mattress Topper Fitted Pocket Fits Up to 18 Machine Washable White
- Price
- $30.59
- Rating
- 4.2/5
- Reviews
- 2,115
- Age
- 11y ago

Niagara Sleep Solution Cloud-Like Queen Non-Slip Mattress Topper - 100% Cotton Top Mattress Pad for Back Pain Relief - Extra-Grip Breathable & Naturally Cooling for Hot Sleepers White
- Price
- $36.56
- Rating
- 4.4/5
- Reviews
- 3,955
- Age
- 2y ago

Sleep Philosophy Queen Mattress Pad Cotton Mattress Protector Classic Cloud Quilted Bed Cover All Natural Breathable Mattress Topper Fitted Pocket Fits Up to 18 Machine Washable White
- Price
- $34.38
- Rating
- 4.2/5
- Reviews
- 2,115
- Age
- 11y ago
Newest
by launch date
Waterproof Queen Size Mattress Topper Viscose Derived from Bamboo Extra Thick Mattress Pad for Back Pain Cooling Mattress Protector with Deep Pocket 8-21 Green Queen
- Price
- $32.67
- Rating
- 4.5/5
- Reviews
- 2,099
- Age
- 3mo ago

100% Cotton Organic Mattress Protector | Breathable & Noiseless GOTS Organic Mattress Pad with Premium 300GSM Durability | Machine Washable Quilted Bed Protector with Deep Pocket (Ivory Twin)
- Price
- $85.71
- Rating
- 4.7/5
- Reviews
- 166
- Age
- 10mo ago

PRIMESOFT Queen Size Thick Pillow Top Mattress Topper Up to 21 Inch Deep Pocket Soft Breathable for Back Pain Waterproof Protector Cover (White)
- Price
- $46.85
- Rating
- 4.4/5
- Reviews
- 1,545
- Age
- 1y ago

GERHOME Queen Size Quilted Fitted Mattress Pad Cover with Deep Pocket Fitted 8 - 21 Ultra Soft and Comfortable Breathable (White Queen)
- Price
- $31.15
- Rating
- 4.6/5
- Reviews
- 547
- Age
- 1y ago

Niagara Sleep Solution Cloud-Like Queen Non-Slip Mattress Topper - 100% Cotton Top Mattress Pad for Back Pain Relief - Extra-Grip Breathable & Naturally Cooling for Hot Sleepers White
- Price
- $36.56
- Rating
- 4.4/5
- Reviews
- 3,955
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
32 rising
Sellers
40
Est. top-5 brand share
54%
Top 20: 88%
Est. top-5 click share
44%
Top 20: 80%
Open market
42%
- Utopia Bedding18%
- Niagara Sleep Solution12%
- CozyLux9%
- EASELAND8%
- Amazon Basics7%
- MEELUS4%
Demand
Queen Mattress Pad search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.7×
Search terms
Top Queen Mattress Pad search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cotton mattress pad65K/yr
- queen mattress pads fitted61K/yr
- cotton mattress cover34K/yr
- 100% cotton mattress pad29K/yr
- waterproof mattress topper29K/yr
- queen mattress pad deep pockets19K/yr
- queen mattress cover padded23K/yr
- queen matress pad18K/yr
- mattress topper waterproof14K/yr
- cotton mattress pad queen13K/yr
Reviews and returns
What reviews say buyers love and hate about Queen Mattress Pad
We read the reviews and the return reasons for every product selling here.
“Its thick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Queen Mattress Pad questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









