Is queen mattress cover waterproof washable profitable to sell on Amazon United States?

The niche generates $45K/yr across 17 tracked products. 90-day search growth is -1.0%. Flapen's verdict: Skip it (43/100).

How competitive is the queen mattress cover waterproof washable niche?

12 brands and 18 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in queen mattress cover waterproof washable?

Top complaints mined from reviews: Water Resistance, Leak-Proof, Quality-Overall. The return rate is 1.9%.

When does demand for queen mattress cover waterproof washable peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 3.0× the quietest.

What does it cost to enter the queen mattress cover waterproof washable niche?

Listings span $11.36–$36.88; the average listing price is $23.19 (sweet spot $15–$100). The average incumbent carries 40,557 reviews — the moat a new listing must climb.

queen mattress cover waterproof washable

Skip it

A deep review moat (40,557 avg reviews) — this niche doesn't clear our bar today.

Avg price

Incredible$23.19

avg listing price — sweet spot $15–$100

Price range

Great$11.36–$36.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Returns

Great1.9%

return rate — above 5% kills the launch gate

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-1.0%

90-day search growth — must beat 0% to launch

Market size

Bad$45K

$45K/yr · 22K searches

Review moat

Bad40,557.29

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, queen mattress cover waterproof washable is a $45K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

queen mattress cover waterproof washable market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $58K–$70K; units × avg price
Conversion rate: 8.8%
Avg BSR: #21
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 63 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

20%

BEDLORE38%
SPRINGSPIRIT12%
Utopia Bedding12%
SafeRest7%
PlushDeluxe6%
GOPOONY5%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -1.0% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.0×

Open Trend

Top queen mattress cover waterproof washable search terms

queen bed waterproof mattress cover15K/yr +5.3%11.3% conv.
queen size bed protector waterproof6K/yr -10.6%7.7% conv.
queen size bed protector waterproof fitted sheet931/yr -77.9%0.0% conv.
water proof mattress cover for queen size bed112/yr +0.0%12.5% conv.

All search terms

Top queen mattress cover waterproof washable products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BEDLORE Waterproof Mattress Protector Queen Size Mattress Pad Noiseless with Deep Pocket 6-18 Depth Soft Breathable Dirt-Proof Bed Mattress Cover Washable for Home Bedroom Hotel (Gray)

BEDLORE$25.004.6★23,362 rev

Queen Mattress Protector Waterproof Cover Absorbent Fitted Sheet up - 18 Deep Pocket Mattress Cover Queen Size Bed Sheets Terry Machine Wash Protection Mattress Protector

SPRINGSPIRIT$11.364.5★17,914 rev

Queen Size Mattress Protector Waterproof Premium 200 GSM Terry Mattress Cover Soft & Breathable Bed Cover Fitted Sheet Style Stretchable Deep Pockets 17 by Utopia Bedding (White)

Utopia Bedding$17.934.5★104,639 rev

SafeRest Waterproof Queen Size Mattress Protector - Fitted with Stretchable Pockets - Machine Washable Cotton Blend Mattress Cover for Bed

SafeRest$36.224.6★280,383 rev

PlushDeluxe Bamboo Waterproof Mattress Protector Queen Size Ultra Soft

PlushDeluxe$36.884.6★42,286 rev

Newest

by launch date

Amazon Basics Waterproof Mattress Protector Fitted Secure Protection Queen White

Amazon Basics$12.771,147 rev

1y ago

Waterproof Queen Size Mattress Protector with Deep Pockets Gray

GOPOONY$20.681,079 rev

1y ago

OhGeni 100% Waterproof Mattress Protector Queen Size Mattress Soft Pad Pet Hair & Bedwetting Resistant Cooling Breathable Fitted Sheets Washable Bed Cover Over 99 Count Hex Bumps

OhGeni$21.404,230 rev

2y ago

MEELUS Padded Queen Mattress Protector Breathable Waterproof Mattress Pad Cover Fitted Deep Pocket 8-21 Soft Noiseless Mattress Cover Washable Cooling for Home Hotel Bedroom White

MEELUS$25.913,487 rev

2y ago

2 Pack Waterproof Mattress Protector Queen Size Mattress Pad Noiseless with Deep Pocket Fitted for 6-18 Soft Breathable Dirt-Proof Bed Mattress Cover Washable for Home Bedroom Hotel (Gray)

BEDLORE$36.682,719 rev

3y ago

What buyers say about queen mattress cover waterproof washable

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall19%

“Awesome Fit”

Quality-Overall15%

“Amazing quality”

Comfort-Overall7%

“This mattress is comfortable”

Value For Money6%

“Great value”

Soft Feel6%

“Soft fabric”

Water Resistance5%

“Water proof mattress cover”

Advertised Vs Actual Product5%

“Better than expected”

Foam3%

“Good Mattress Pad”

Noise Level2%

“No noise”

Cushion2%

“Perfect cushion for my bed”

What buyers complain about

Water Resistance26%

“NOT WATERPROOF”

Leak-Proof6%

“LEAKED”

Quality-Overall5%

“Bad quality”

Thickness5%

“Very thin material”

Functionality-Overall4%

“Didn't work as expected”

Size-Overall4%

“Its too big”

Advertised Vs Actual Product3%

“False advertisement”

Moist/Dry2%

“Mattress was dry”

Noise Level2%

“Makes so much noise”

Durability2%

“Fell apart”

Top return reasons

Size-Overall34%

Material Quality12%

Advertised Vs Actual Product7%

Value For Money6%

Thin4%

Quality-Overall4%

Noise Level4%

Water Resistance3%

Thickness3%

Cushion3%

Common questions

Is queen mattress cover waterproof washable profitable to sell on Amazon United States?: The niche generates $45K/yr across 17 tracked products. 90-day search growth is -1.0%. Flapen's verdict: Skip it (43/100).
How competitive is the queen mattress cover waterproof washable niche?: 12 brands and 18 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in queen mattress cover waterproof washable?: Top complaints mined from reviews: Water Resistance, Leak-Proof, Quality-Overall. The return rate is 1.9%.
When does demand for queen mattress cover waterproof washable peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 3.0× the quietest.
What does it cost to enter the queen mattress cover waterproof washable niche?: Listings span $11.36–$36.88; the average listing price is $23.19 (sweet spot $15–$100). The average incumbent carries 40,557 reviews — the moat a new listing must climb.