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Queen Mattress Cover Waterproof Washable

Fail

The average product has 40,557 reviews to catch up to, so Queen Mattress Cover Waterproof Washable is a Fail.

Flapen Score
43
43 / 100
Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 49
Market size
$45K/yr22K searches / yr
90-day growth
-1.0%search demand this quarter
Competition
65%top-5 click share · 12 brands · 18 sellers

Flapen Score

Queen Mattress Cover Waterproof Washable against its category

The dotted line is the Home & Kitchen average. Past it, Queen Mattress Cover Waterproof Washable is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Queen Mattress Cover Waterproof Washable market on Amazon at a glance

Shoppers on Amazon United States searched for Queen Mattress Cover Waterproof Washable 22K times last year and spent an estimated $45K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-1.0%
Conversion, latest week
8.8%
Market size, estimated
$45Ka year
Peak month
January3.0× the quietest month
Top search term
queen bed waterproof mattress cover15K searches a year

02 · Price

A sale here is worth $23.19.

Listings sell for $23.19 on average, from $11.36 to $36.88. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $23.19 that is $2K to $6K a year per listing.

Average price
$23.19inside the $15 to $100 sweet spot
Price range
$11.36–$36.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Mattress Protectors & Encasements. It carries 40,557 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#21in Mattress Protectors & Encasements
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
40,557per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Queen Mattress Cover Waterproof Washable products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

18

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

20%

  • Brand 138%
  • Brand 212%
  • Brand 312%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Queen Mattress Cover Waterproof Washable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KBlack Friday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Queen Mattress Cover Waterproof Washable search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • queen bed waterproof mattress cover15K/yr
  • queen size bed protector waterproof6K/yr
  • queen size bed protector waterproof fitted sheet931/yr
  • water proof mattress cover for queen size bed112/yr

Reviews and returns

What reviews say buyers love and hate about Queen Mattress Cover Waterproof Washable

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
26%of negative reviews mention “Water Resistance”
1.9%of orders come back
“NOT WATERPROOF”
A buyer, on “Water Resistance”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Queen Mattress Cover Waterproof Washable questions

Answered from the same tracked data.