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Queen Mattress Cover Deep Pockets

Fail

The average product has 38,691 reviews to catch up to, so Queen Mattress Cover Deep Pockets is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$47K/yr12K searches / yr
90-day growth
+2.8%search demand this quarter
Competition
66%top-5 click share · 16 brands · 25 sellers

Flapen Score

Queen Mattress Cover Deep Pockets against its category

The dotted line is the Home & Kitchen average. Past it, Queen Mattress Cover Deep Pockets is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Queen Mattress Cover Deep Pockets market on Amazon at a glance

Shoppers on Amazon United States searched for Queen Mattress Cover Deep Pockets 12K times last year and spent an estimated $47K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Feb–Mar–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 14.6% of those searches ended in a purchase.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
+2.8%
Conversion, latest week
14.6%
Market size, estimated
$47Ka year
Peak month
January3.6× the quietest month
Top search term
queen size mattress cover deep pocket5K searches a year

02 · Price

A sale here is worth $27.47.

Listings sell for $27.47 on average, from $16.44 to $41.17. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $27.47 that is $0 to $3K a year per listing.

Average price
$27.47inside the $15 to $100 sweet spot
Price range
$16.44–$41.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Mattress Pads & Toppers. It carries 38,691 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#25in Mattress Pads & Toppers
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
38,691per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Queen Mattress Cover Deep Pockets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

25

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

31%

  • Brand 124%
  • Brand 215%
  • Brand 311%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Queen Mattress Cover Deep Pockets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Queen Mattress Cover Deep Pockets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • queen size mattress cover deep pocket5K/yr
  • queen mattress cover deep pockets5K/yr
  • mattress cover queen size bed deep pockets2K/yr

Reviews and returns

What reviews say buyers love and hate about Queen Mattress Cover Deep Pockets

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
20%of negative reviews mention “Water Resistance”
1.7%of orders come back
“NOT WATERPROOF”
A buyer, on “Water Resistance”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Queen Mattress Cover Deep Pockets questions

Answered from the same tracked data.