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Queen Electric Blanket Dual Control

Fail

Demand is soft, at -73.4% this quarter, so Queen Electric Blanket Dual Control is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$301K/yr196K searches / yr
90-day growth
-73.4%search demand this quarter
Competition
39%top-5 click share · 19 brands · 28 sellers

Flapen Score

Queen Electric Blanket Dual Control against its category

The dotted line is the Home & Kitchen average. Past it, Queen Electric Blanket Dual Control is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Queen Electric Blanket Dual Control market on Amazon at a glance

Shoppers on Amazon United States searched for Queen Electric Blanket Dual Control 196K times last year and spent an estimated $301K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -73.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $301K a year.

Searches, last 12 months
196K
Growth, 90 days vs prior 90
-73.4%
Conversion, latest week
2.1%
Market size, estimated
$301Ka year
Peak month
December15.4× the quietest month
Top search term
queen electric blanket dual control57K searches a year

02 · Price

A sale here is worth $71.85.

Listings sell for $71.85 on average, from $41.03 to $130.79. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $71.85 that is $7K to $18K a year per listing.

Average price
$71.85inside the $15 to $100 sweet spot
Price range
$41.03–$130.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$7K–$18K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #119 within Bed Blankets. It carries 2,713 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
10.9%
Average rank
#119in Bed Blankets
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
2,713per listing
Listings tracked
41

04 · Newcomers

7 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
7Amazon's first-year sales bar
Average brand age
30 months

Products

Top Queen Electric Blanket Dual Control products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

19 rising

Sellers

28

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

39%

Top 20: 78%

Open market

27%

  • Brand 122%
  • Brand 218%
  • Brand 39%
  • Brand 49%
  • Brand 59%
  • Brand 66%

Demand

Queen Electric Blanket Dual Control search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 15.4×

Search terms

Top Queen Electric Blanket Dual Control search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • queen electric blanket dual control57K/yr
  • queen size electric blanket with dual control21K/yr
  • sunbeam electric blanket queen12K/yr
  • dual control electric blanket couples9K/yr
  • queen heated blanket dual control6K/yr
  • electric blanket queen dual control8K/yr
  • dual heated blanket9K/yr
  • electric blanket queen size dual control10K/yr
  • sunbeam electric blanket queen size5K/yr
  • dual control electric blanket queen size7K/yr

Reviews and returns

What reviews say buyers love and hate about Queen Electric Blanket Dual Control

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Warmth”
18%of negative reviews mention “Heating”
5.3%of orders come back
“Too hot”
A buyer, on “Heating”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Queen Electric Blanket Dual Control questions

Answered from the same tracked data.