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Queen Down Comforter Goose Down

Fail

The top 5 brands take 100% of clicks, so Queen Down Comforter Goose Down is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$131K/yr110K searches / yr
90-day growth
-10.0%search demand this quarter
Competition
35%top-5 click share · 5 brands · 14 sellers

Flapen Score

Queen Down Comforter Goose Down against its category

The dotted line is the Home & Kitchen average. Past it, Queen Down Comforter Goose Down is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Queen Down Comforter Goose Down market on Amazon at a glance

Shoppers on Amazon United States searched for Queen Down Comforter Goose Down 110K times last year and spent an estimated $131K. All 5 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $131K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-10.0%
Conversion, latest week
1.0%
Market size, estimated
$131Ka year
Top search term
calvin klein bedding14K searches a year

02 · Price

A sale here is worth $115.09.

Listings sell for $115.09 on average, from $31.47 to $229.23. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $115.09 that is $0 to $12K a year per listing.

Average price
$115.09above the $15 to $100 sweet spot
Price range
$31.47–$229.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$12K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #961 within Comforters & Sets. It carries 1,825 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
10.4%
Average rank
#961in Comforters & Sets
Average rating
4.05 starsAmazon United States average 4.42 stars
Average reviews
1,825per listing
Listings tracked
46

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Queen Down Comforter Goose Down products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

5 falling

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

35%

Top 20: 70%

Open market

0%

  • Brand 166%
  • Brand 231%
  • Brand 31%
  • Brand 41%
  • Brand 51%

Demand

Queen Down Comforter Goose Down search demand

Weekly searches over the year. Pick a range.

2K2KSpike '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Search terms

Top Queen Down Comforter Goose Down search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • calvin klein bedding14K/yr
  • calvin klein comforter12K/yr
  • serta comforter14K/yr
  • serta duvet insert9K/yr
  • calvin klein comforter king10K/yr
  • serta down comforter10K/yr
  • calvin klein comforter queen9K/yr
  • calvin klein duvet cover king7K/yr
  • queen size goose down comforter6K/yr
  • calvin klein comforter set4K/yr

Reviews and returns

What reviews say buyers love and hate about Queen Down Comforter Goose Down

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Comfort-Overall”
9%of negative reviews mention “Quality-Overall”
3.1%of orders come back
“Mid to low quality”
A buyer, on “Quality-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Queen Down Comforter Goose Down questions

Answered from the same tracked data.