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Queen Comforter Set

Maybe

Shoppers spend an estimated $16.4M a year here. But buyers convert on only 1.0% of searches, so Queen Comforter Set is a Maybe.

Flapen Score
61
61 / 100
Top 8% of 11,240 Home & Kitchen niches · +12 vs the category median of 49
Market size
$16.4M/yr45.1M searches / yr
90-day growth
-8.2%search demand this quarter
Competition
26%top-5 click share · 31 brands · 42 sellers

Flapen Score

Queen Comforter Set against its category

The dotted line is the Home & Kitchen average. Past it, Queen Comforter Set is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Queen Comforter Set market on Amazon at a glance

Shoppers on Amazon United States searched for Queen Comforter Set 45.1M times last year and spent an estimated $16.4M. The top 5 brands take 68% of clicks. Demand peaks in Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 45.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16.4M a year.

Searches, last 12 months
45.1M
Growth, 90 days vs prior 90
-8.2%
Conversion, latest week
1.0%
Market size, estimated
$16.4Ma year
Peak month
December1.6× the quietest month
Top search term
queen comforter set8.2M searches a year

02 · Price

A sale here is worth $35.31.

Listings sell for $35.31 on average, from $21.68 to $77.32. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 6,000 to 8,000 of them. At $35.31 that is $212K to $282K a year per listing.

Average price
$35.31inside the $15 to $100 sweet spot
Price range
$21.68–$77.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500K–600K
Units per listing a year
6,000–8,000
Revenue per listing a year
$212K–$282K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Comforters & Sets. It carries 17,013 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#29in Comforters & Sets
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
17,013per listing
Listings tracked
75

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Queen Comforter Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

31 rising

Sellers

42

Top-5 brand share

68%

Top 20: 95%

Top-5 click share

26%

Top 20: 59%

Open market

29%

  • Brand 127%
  • Brand 221%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

Queen Comforter Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1.3M750KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Queen Comforter Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • queen comforter set8.2M/yr
  • comforter4.9M/yr
  • comforters queen size5.9M/yr
  • bedding3.2M/yr
  • queen comforter2.6M/yr
  • comforter set2.5M/yr
  • queen size comforter sets2.0M/yr
  • full size comforter sets1.9M/yr
  • bedding comforter sets1.2M/yr
  • queen bedding sets1.4M/yr

Reviews and returns

What reviews say buyers love and hate about Queen Comforter Set

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Comfort-Overall”
10%of negative reviews mention “Quality-Overall”
1.9%of orders come back
“Awful Quality”
A buyer, on “Quality-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Queen Comforter Set questions

Answered from the same tracked data.