puzzle frame 20x28
Skip itSoft demand (-23.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$32.46avg listing price — sweet spot $15–$100
Price range
Incredible$25.40–$59.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay$146K$146K/yr · 44K searches
Review moat
Bad12,137.43avg incumbent reviews — the moat a new listing must climb
Growth
Bad-23.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, puzzle frame 20x28 is a $146K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 46/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
puzzle frame 20x28 market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $97K–$130K
- units × avg price
- Conversion rate
- 10.3%
- Avg BSR
- #655
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 90%
- Out of stock
- 2.9%
- Avg brand age
- 38 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
17
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
59%
Top 20: 98%
Open market
15%
- MCS35%
- upsimples18%
- LaVie Home14%
- Fixwal8%
- Veleclo5%
- A PLUS MAX4%
- Open — no brand owns it (7 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — -23.8% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.9×
Top puzzle frame 20x28 search terms
- puzzle frame 20x2820K/yr
- 28x20 puzzle frame12K/yr
- 20 x 28 puzzle frame7K/yr
- 28 x 20 puzzle frame5K/yr
Top puzzle frame 20x28 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MCS Studio Gallery 20x28 Poster Frame Black Woodgrain Engineered Wood Vertical & Horizontal Wall Hanging Large Picture Frame for Photos Posters & Art Prints (1-Pack)
MCS$27.654.7★35,786 rev
upsimples 19.7x27.6 Puzzle Frame Display 18x24in with Mat or 50x70cm Without Wall Hanging 1000 Pieces Puzzles Frames Black 1 Pack
upsimples$31.284.5★41,299 rev
LaVie Home 20x28 Poster Frame Black Display Pictures 18x24 with Mat or 20x28 Without Mat Stable and Sturdy Picture Frame with Polished Plexiglass Horizontal and Vertical Format of The Wall1 Pack
LaVie Home$27.524.5★8,711 rev
Fixwal 20x28 Puzzle Frame Wood Picture Frame Vertical or Horizontal Wall Display for 1000 Pieces Jigsaw Puzzles Large Photos and Posters Black
Fixwal$26.903.9★62 rev
MCS 20x27 Puzzle Frame for Finished Puzzles Black Vertical & Horizontal Wall-Mounted Large Picture Display for Preservation (1-Pack)
MCS$27.244.4★6,194 rev
Newest
by launch dateFixwal 20x28 Puzzle Frame Wood Picture Frame Vertical or Horizontal Wall Display for 1000 Pieces Jigsaw Puzzles Large Photos and Posters Black
Fixwal$26.9062 rev
Veleclo 20x28 Picture Frame Set of 2 20 x 28 Black Picture Frame with HD Plexiglas 20 by 28 Poster Frame Display Frame for Vertical or Horizontal Presenting Spatial Aesthetics-Form & Light Series
Veleclo$35.05150 rev
Veleclo 19.7x27.6 Picture Frame for Wall Display 19.7x27.6 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy Puzzle Frame for Wall Display Handpicked Gift Collection 1 Pack
Veleclo$29.161,411 rev
Fisnish 20x28 Picture Frame Classic Brown 20 x 28 Poster Frame for Horizontal or Vertical Wall Mounting 1 Pack
Fisnish$30.563,543 rev
YiTanli 20x28 Picture Frame 2 Pack White 20x28 Poster Frame for Puzzle
YiTanli$37.26405 rev
Trending
90-day click momentumFixwal 20x28 Puzzle Frame Wood Picture Frame Vertical or Horizontal Wall Display for 1000 Pieces Jigsaw Puzzles Large Photos and Posters Black
Fixwal$26.903.9★
Veleclo 20x28 Picture Frame Set of 2 20 x 28 Black Picture Frame with HD Plexiglas 20 by 28 Poster Frame Display Frame for Vertical or Horizontal Presenting Spatial Aesthetics-Form & Light Series
Veleclo$35.054.7★
Fisnish 20x28 Picture Frame Classic Brown 20 x 28 Poster Frame for Horizontal or Vertical Wall Mounting 1 Pack
Fisnish$30.564.4★
MCS 20x27 Puzzle Frame for Finished Puzzles Black Vertical & Horizontal Wall-Mounted Large Picture Display for Preservation (1-Pack)
MCS$27.244.4★
Veleclo 19.7x27.6 Picture Frame for Wall Display 19.7x27.6 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy Puzzle Frame for Wall Display Handpicked Gift Collection 1 Pack
Veleclo$29.164.4★
What buyers say about puzzle frame 20x28
What buyers praise and complain about, mined from review topics.What buyers love
“Frames worked perfect as always”
“This fit our puzzle perfect”
“Great product, bought it used and it was in excellent condition”
“affordable price”
“Strong and sturdy very pretty”
“It does what it's supposed to do”
“Easy to use”
“I really liked how lightweight it is”
“Thickness worked well”
“Nice for DYI projects”
What buyers complain about
“Very Cheap Quality”
“Frame was broken”
“Doesn't fit”
“not very sturdy”
“Cheap”
“They're falling”
“They are cheap plastic”
“Poorly designed back clips”
“Measurements listed are false”
“Not easy to reassemble”
Top return reasons
Common questions
- Is puzzle frame 20x28 profitable to sell on Amazon United States?
- The niche generates $146K/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -23.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the puzzle frame 20x28 niche?
- 13 brands and 17 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in puzzle frame 20x28?
- Top complaints mined from reviews: Quality-Overall, Frame Quality, Size-Overall. The return rate is 2.9%.
- When does demand for puzzle frame 20x28 peak?
- Demand peaks in Jan–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the puzzle frame 20x28 niche?
- Listings span $25.40–$59.01; the average listing price is $32.46 (sweet spot $15–$100). The average incumbent carries 12,137 reviews — the moat a new listing must climb.