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Puzzle Frame 20x28

Fail

Demand is soft, at -23.8% this quarter, so Puzzle Frame 20x28 is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$146K/yr44K searches / yr
90-day growth
-23.8%search demand this quarter
Competition
59%top-5 click share · 13 brands · 17 sellers

Flapen Score

Puzzle Frame 20x28 against its category

The dotted line is the Home & Kitchen average. Past it, Puzzle Frame 20x28 is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puzzle Frame 20x28 market on Amazon at a glance

Shoppers on Amazon United States searched for Puzzle Frame 20x28 44K times last year and spent an estimated $146K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $146K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-23.8%
Conversion, latest week
10.3%
Market size, estimated
$146Ka year
Peak month
January2.9× the quietest month
Top search term
puzzle frame 20x2820K searches a year

02 · Price

A sale here is worth $32.46.

Listings sell for $32.46 on average, from $25.40 to $59.01. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $32.46 that is $3K to $8K a year per listing.

Average price
$32.46inside the $15 to $100 sweet spot
Price range
$25.40–$59.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #655 within Picture Frames. It carries 12,137 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
86%
Out of stock, average day
2.9%
Average rank
#655in Picture Frames
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
12,137per listing
Listings tracked
21

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Puzzle Frame 20x28 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

17

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

15%

  • Brand 135%
  • Brand 218%
  • Brand 314%
  • Brand 48%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (7 brands, 15%)

Demand

Puzzle Frame 20x28 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Puzzle Frame 20x28 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • puzzle frame 20x2820K/yr
  • 28x20 puzzle frame12K/yr
  • 20 x 28 puzzle frame7K/yr
  • 28 x 20 puzzle frame5K/yr

Reviews and returns

What reviews say buyers love and hate about Puzzle Frame 20x28

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Frame Quality”
25%of negative reviews mention “Quality-Overall”
2.9%of orders come back
“Very Cheap Quality”
A buyer, on “Quality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Puzzle Frame 20x28 questions

Answered from the same tracked data.