Puzzle Frame 20x28
FailDemand is soft, at -23.8% this quarter, so Puzzle Frame 20x28 is a Fail.
- Flapen Score
- 46 / 100Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 4946
- Market size
- $146K/yr44K searches / yr
- 90-day growth
- -23.8%search demand this quarter
- Competition
- 59%top-5 click share · 13 brands · 17 sellers
Flapen Score
Puzzle Frame 20x28 against its category
The dotted line is the Home & Kitchen average. Past it, Puzzle Frame 20x28 is stronger. Inside it, weaker.
Market
The Puzzle Frame 20x28 market on Amazon at a glance
Shoppers on Amazon United States searched for Puzzle Frame 20x28 44K times last year and spent an estimated $146K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 10.3% of those searches ended in a purchase.
Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $146K a year.
- Searches, last 12 months
- 44K
- Growth, 90 days vs prior 90
- -23.8%
- Conversion, latest week
- 10.3%
- Market size, estimated
- $146Ka year
- Peak month
- January2.9× the quietest month
- Top search term
- puzzle frame 20x2820K searches a year
02 · Price
A sale here is worth $32.46.
Listings sell for $32.46 on average, from $25.40 to $59.01. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $32.46 that is $3K to $8K a year per listing.
- Average price
- $32.46inside the $15 to $100 sweet spot
- Price range
- $25.40–$59.01
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$8K
- Returns
- 2.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
90% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #655 within Picture Frames. It carries 12,137 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 86%
- Out of stock, average day
- 2.9%
- Average rank
- #655in Picture Frames
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 12,137per listing
- Listings tracked
- 21
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Puzzle Frame 20x28 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 2, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MCS Studio Gallery 20x28 Poster Frame Black Woodgrain Engineered Wood Vertical & Horizontal Wall Hanging Large Picture Frame for Photos Posters & Art Prints (1-Pack)
- Price
- $27.65
- Rating
- 4.7/5
- Reviews
- 35,786
- Age
- 6y ago

upsimples 19.7x27.6 Puzzle Frame Display 18x24in with Mat or 50x70cm Without Wall Hanging 1000 Pieces Puzzles Frames Black 1 Pack
- Price
- $31.28
- Rating
- 4.5/5
- Reviews
- 41,299
- Age
- 1y ago

LaVie Home 20x28 Poster Frame Black Display Pictures 18x24 with Mat or 20x28 Without Mat Stable and Sturdy Picture Frame with Polished Plexiglass Horizontal and Vertical Format of The Wall1 Pack
- Price
- $27.52
- Rating
- 4.5/5
- Reviews
- 8,711
- Age
- 3y ago

Fixwal 20x28 Puzzle Frame Wood Picture Frame Vertical or Horizontal Wall Display for 1000 Pieces Jigsaw Puzzles Large Photos and Posters Black
- Price
- $26.90
- Rating
- 3.9/5
- Reviews
- 62
- Age
- 5mo ago

MCS 20x27 Puzzle Frame for Finished Puzzles Black Vertical & Horizontal Wall-Mounted Large Picture Display for Preservation (1-Pack)
- Price
- $27.24
- Rating
- 4.4/5
- Reviews
- 6,194
- Age
- 9y ago
Trending
estimated 90-day click momentum
Fixwal 20x28 Puzzle Frame Wood Picture Frame Vertical or Horizontal Wall Display for 1000 Pieces Jigsaw Puzzles Large Photos and Posters Black
- Price
- $26.90
- Rating
- 3.9/5
- Reviews
- 62
- Age
- 5mo ago

Veleclo 20x28 Picture Frame Set of 2 20 x 28 Black Picture Frame with HD Plexiglas 20 by 28 Poster Frame Display Frame for Vertical or Horizontal Presenting Spatial Aesthetics-Form & Light Series
- Price
- $35.05
- Rating
- 4.7/5
- Reviews
- 150
- Age
- 6mo ago

Fisnish 20x28 Picture Frame Classic Brown 20 x 28 Poster Frame for Horizontal or Vertical Wall Mounting 1 Pack
- Price
- $30.56
- Rating
- 4.4/5
- Reviews
- 3,543
- Age
- 1y ago

MCS 20x27 Puzzle Frame for Finished Puzzles Black Vertical & Horizontal Wall-Mounted Large Picture Display for Preservation (1-Pack)
- Price
- $27.24
- Rating
- 4.4/5
- Reviews
- 6,194
- Age
- 9y ago

Veleclo 19.7x27.6 Picture Frame for Wall Display 19.7x27.6 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy Puzzle Frame for Wall Display Handpicked Gift Collection 1 Pack
- Price
- $29.16
- Rating
- 4.4/5
- Reviews
- 1,411
- Age
- 1y ago
Newest
by launch date
Fixwal 20x28 Puzzle Frame Wood Picture Frame Vertical or Horizontal Wall Display for 1000 Pieces Jigsaw Puzzles Large Photos and Posters Black
- Price
- $26.90
- Rating
- 3.9/5
- Reviews
- 62
- Age
- 5mo ago

Veleclo 20x28 Picture Frame Set of 2 20 x 28 Black Picture Frame with HD Plexiglas 20 by 28 Poster Frame Display Frame for Vertical or Horizontal Presenting Spatial Aesthetics-Form & Light Series
- Price
- $35.05
- Rating
- 4.7/5
- Reviews
- 150
- Age
- 6mo ago

Veleclo 19.7x27.6 Picture Frame for Wall Display 19.7x27.6 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy Puzzle Frame for Wall Display Handpicked Gift Collection 1 Pack
- Price
- $29.16
- Rating
- 4.4/5
- Reviews
- 1,411
- Age
- 1y ago

Fisnish 20x28 Picture Frame Classic Brown 20 x 28 Poster Frame for Horizontal or Vertical Wall Mounting 1 Pack
- Price
- $30.56
- Rating
- 4.4/5
- Reviews
- 3,543
- Age
- 1y ago

YiTanli 20x28 Picture Frame 2 Pack White 20x28 Poster Frame for Puzzle
- Price
- $37.26
- Rating
- 4.6/5
- Reviews
- 405
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
17
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 98%
Open market
15%
- MCS35%
- upsimples18%
- LaVie Home14%
- Fixwal8%
- Veleclo5%
- A PLUS MAX4%
- Open — no brand owns it (7 brands, 15%)
Demand
Puzzle Frame 20x28 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Puzzle Frame 20x28 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- puzzle frame 20x2820K/yr
- 28x20 puzzle frame12K/yr
- 20 x 28 puzzle frame7K/yr
- 28 x 20 puzzle frame5K/yr
Reviews and returns
What reviews say buyers love and hate about Puzzle Frame 20x28
We read the reviews and the return reasons for every product selling here.
“Very Cheap Quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Puzzle Frame 20x28 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









