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Puzzle Frame 20x27

Maybe

Products sell for $30.08 on average, inside the sweet spot. But demand is soft, at -19.9% this quarter, so Puzzle Frame 20x27 is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 49
Market size
$891K/yr342K searches / yr
90-day growth
-19.9%search demand this quarter
Competition
61%top-5 click share · 14 brands · 20 sellers

Flapen Score

Puzzle Frame 20x27 against its category

The dotted line is the Home & Kitchen average. Past it, Puzzle Frame 20x27 is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puzzle Frame 20x27 market on Amazon at a glance

Shoppers on Amazon United States searched for Puzzle Frame 20x27 342K times last year and spent an estimated $891K. The top 5 brands take 79% of clicks. Demand peaks in Feb. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 8.7% of those searches ended in a purchase.

Shoppers searched for this 342K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $891K a year.

Searches, last 12 months
342K
Growth, 90 days vs prior 90
-19.9%
Conversion, latest week
8.7%
Market size, estimated
$891Ka year
Peak month
February2.0× the quietest month
Top search term
puzzle frame 20x2763K searches a year

02 · Price

A sale here is worth $30.08.

Listings sell for $30.08 on average, from $21.42 to $47.70. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $30.08 that is $23K to $30K a year per listing.

Average price
$30.08inside the $15 to $100 sweet spot
Price range
$21.42–$47.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
$23K–$30K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #117 within Picture Frames. It carries 5,318 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
95%
Out of stock, average day
5.9%
Average rank
#117in Picture Frames
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
5,318per listing
Listings tracked
21

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Puzzle Frame 20x27 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

20

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

17%

  • Brand 136%
  • Brand 217%
  • Brand 39%
  • Brand 49%
  • Brand 58%
  • Brand 64%
  • Open — no brand owns it (8 brands, 17%)

Demand

Puzzle Frame 20x27 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 2.0×

Search terms

Top Puzzle Frame 20x27 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • puzzle frame 20x2763K/yr
  • 20x27 frame for puzzle57K/yr
  • 27x20 puzzle frame38K/yr
  • 20x27 picture frame24K/yr
  • 20x27 frame25K/yr
  • 27 x 20 puzzle frame19K/yr
  • 20 x 27 picture frame for puzzle20K/yr
  • 27x20 frame14K/yr
  • 20 x 27 frame12K/yr
  • 20x27 puzzle frame12K/yr

Reviews and returns

What reviews say buyers love and hate about Puzzle Frame 20x27

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Frame Quality”
20%of negative reviews mention “Frame Quality”
3.2%of orders come back
“Not a good frame”
A buyer, on “Frame Quality”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Puzzle Frame 20x27 questions

Answered from the same tracked data.