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Puzzle Frame

Maybe

Products sell for $31.08 on average, inside the sweet spot. But demand is soft, at -20.3% this quarter, so Puzzle Frame is a Maybe.

Flapen Score
51
51 / 100
Top 39% of 11,240 Home & Kitchen niches · +2 vs the category median of 49
Market size
$663K/yr678K searches / yr
90-day growth
-20.3%search demand this quarter
Competition
59%top-5 click share · 13 brands · 18 sellers

Flapen Score

Puzzle Frame against its category

The dotted line is the Home & Kitchen average. Past it, Puzzle Frame is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puzzle Frame market on Amazon at a glance

Shoppers on Amazon United States searched for Puzzle Frame 678K times last year and spent an estimated $663K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 678K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $663K a year.

Searches, last 12 months
678K
Growth, 90 days vs prior 90
-20.3%
Conversion, latest week
3.1%
Market size, estimated
$663Ka year
Peak month
January2.6× the quietest month
Top search term
puzzle frame317K searches a year

02 · Price

A sale here is worth $31.08.

Listings sell for $31.08 on average, from $6.94 to $59.01. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $31.08 that is $23K to $31K a year per listing.

Average price
$31.08inside the $15 to $100 sweet spot
Price range
$6.94–$59.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$23K–$31K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #103 within Picture Frames. It carries 9,236 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
88%
Out of stock, average day
1.9%
Average rank
#103in Picture Frames
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
9,236per listing
Listings tracked
26

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Puzzle Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

18

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

59%

Top 20: 92%

Open market

18%

  • Brand 134%
  • Brand 216%
  • Brand 313%
  • Brand 410%
  • Brand 54%
  • Brand 64%

Demand

Puzzle Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Puzzle Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • puzzle frame317K/yr
  • puzzle frames72K/yr
  • puzzle frames 1000 pieces49K/yr
  • 1000 piece puzzle frame35K/yr
  • jigsaw puzzle frames27K/yr
  • puzzle picture frame25K/yr
  • puzzle framing kit13K/yr
  • frames for puzzles17K/yr
  • puzzle frame kit26K/yr
  • frame for puzzle15K/yr

Reviews and returns

What reviews say buyers love and hate about Puzzle Frame

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Size-Overall”
14%of negative reviews mention “Size-Overall”
1.8%of orders come back
“Too small”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Puzzle Frame questions

Answered from the same tracked data.