purple weighted blanket
Skip itA small market ($36K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$42.43avg listing price — sweet spot $15–$100
Price range
Incredible$26.16–$63.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Returns
Good2.7%return rate — above 5% kills the launch gate
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,613avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-21.4%90-day search growth — must beat 0% to launch
Market size
Bad$36K$36K/yr · 35K searches
According to Flapen's Amazon United States niche tracking, purple weighted blanket is a $36K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
purple weighted blanket market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $32K–$42K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #47
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 9.1%
- Avg brand age
- 46 months
- Avg seller age
- 209 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
16 flat
Sellers
22
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
25%
- yescool24%
- Uttermara18%
- WAIBIO12%
- Satwip8%
- Alomidds8%
- Topcee5%
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — -21.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.1×
Top purple weighted blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
yescool Weighted Blanket for Adults (20 lbs 60 x 80 Purple) Cooling Heavy Blanket for Sleeping Perfect for 190-210 lbs Queen Size Breathable Blanket with Premium Glass Bead Machine Washable
yescool$42.124.5★11,246 rev
Uttermara Weighted Blankets for Adults Queen Size 15lbs 60x80 inches Blanket with Soft Warm Plush Sherpa Fleece Washable Thick Heavy Throw for Sleeping and Calming Purple
Uttermara$54.634.7★4,721 rev
Weighted Blanket for Women and Men Comfortable and Soft Throw Weighted Blanket with Premium Glass Beads for All Season 5 lbs 40x60 Purple
WAIBIO$26.164.7★625 rev
Alomidds Weighted Blanket Luxury Velvet Weighted Blankets Warm and Breathable Soft and Comfort Minky Cute Heavy Blanket with Premium Glass Beads (41x60 7LBS Purple)
Alomidds$37.734.6★1,476 rev
Topcee Weighted Blanket for Adults (20 lbs 60 x 80) Queen Size Soft Cooling Heavy Blanket Sleeping Apply to 190-210 lbs Body Thick Breathable Blanket with Glass Bead Easy Care
Topcee$41.184.5★10,275 rev
Newest
by launch date
Latepis Purple Throw Blanket for Couch Bubble Cute Soft Warm Faux Fur Blanket for Sofa Bedroom Cozy Blankets for Women Gift Luxury Blankets for Woman Gifts 50x60 860GSM
Latepis$46.16727 rev
yescool Weighted Blanket (10 lbs 41 x 60 Purple) Cooling Heavy Blanket Perfect for 90-110 lbs Breathable Throw Blanket Gifts with Premium Glass Bead Machine Washable
yescool$29.2711,246 rev
YnM 15lbs Weighted Blanket for Adults Cotton Heavy Bed Throw Blanket with Cooling Glass Beads for All Season Use Ideal for One Person of 140lbs (48x72 Inches Queen Bed Fuchsia Purple)
YnM$56.0418 rev
Super Fuzzy Soft Sherpa Fleece Weighted Blanket 15 lbs Dual Sided Fluffy Heavy Weighted Blankets for Adults - No Bunching with Double Layers of Soft Inner Lining (48x 72 15 Pounds)
Eazfy Pro$51.38570 rev
yescool Purple Weighted Blanket 5 Pounds Blanket Gifts for Girls Small Weighted Throw Blankets Washable Heavy Blankets Winter Weighted Comforter for 40-70lbs 36 * 48in
yescool$35.21464 rev
Trending
90-day click momentumTopcee Weighted Blanket for Adults (20 lbs 60 x 80) Queen Size Soft Cooling Heavy Blanket Sleeping Apply to 190-210 lbs Body Thick Breathable Blanket with Glass Bead Easy Care
Topcee$41.184.5★
YnM 15lbs Weighted Blanket for Adults Cotton Heavy Bed Throw Blanket with Cooling Glass Beads for All Season Use Ideal for One Person of 140lbs (48x72 Inches Queen Bed Fuchsia Purple)
YnM$56.044.4★
Latepis Purple Throw Blanket for Couch Bubble Cute Soft Warm Faux Fur Blanket for Sofa Bedroom Cozy Blankets for Women Gift Luxury Blankets for Woman Gifts 50x60 860GSM
Latepis$46.164.6★
RelaxBlanket Weighted Blanket | 60x80 10lbs | for Individual Between 90-140 lbs | Premium Cotton Material with Glass Beads | Violet
RelaxBlanket$37.424.6★
Satwip Weighted Blanket Queen Size 15 LBS Cooling Weighted Blanket for Hot Sleepers Cool Moire Jersey with Soft Breathable Sanded 60 x 80 inches 15 Pounds Purple
Satwip$38.224.6★
What buyers say about purple weighted blanket
What buyers praise and complain about, mined from review topics.What buyers love
“I am able to sleep better”
“Very comfy”
“Excellent quality”
“The weight is perfect”
“The material is soft and comfortable”
“Very soft and beautiful color”
“It is getting the job done”
“Great value for cost”
“It was perfect gift”
“Otherwise, it's a nice blanket”
What buyers complain about
“chose one that was a bit too heavy for me”
“Small”
“Not cooling at all”
“Uncomfortable”
“Beads leaking out”
“Its a hassle to wash”
“But everyone kept telling me It would not make me hot”
“some of the stitching broke”
“Also, one side of the blanket pills and becomes rough”
Top return reasons
Common questions
- Is purple weighted blanket profitable to sell on Amazon United States?
- The niche generates $36K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.4%. Flapen's verdict: Skip it (37/100).
- How competitive is the purple weighted blanket niche?
- 16 brands and 22 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in purple weighted blanket?
- Top complaints mined from reviews: Weight Heavy, Size-Overall, Heating. The return rate is 2.7%.
- When does demand for purple weighted blanket peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.1× the quietest.
- What does it cost to enter the purple weighted blanket niche?
- Listings span $26.16–$63.65; the average listing price is $42.43 (sweet spot $15–$100). The average incumbent carries 3,613 reviews — the moat a new listing must climb.