Is purple vase profitable to sell on Amazon United States?

The niche generates $70K/yr across 53 tracked products. 2 of 18 products launched in the last 360 days are still selling. 90-day search growth is -14.9%. Flapen's verdict: Skip it (49/100).

How competitive is the purple vase niche?

41 brands and 53 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 41% of demand.

What do buyers complain about in purple vase?

Top complaints mined from reviews: Color, Size-Overall, Advertised Vs Actual Product. The return rate is 3.8%.

When does demand for purple vase peak?

Demand peaks in Feb–May; the busiest month runs 1.8× the quietest.

What does it cost to enter the purple vase niche?

Listings span $9.62–$53.06; the average listing price is $24.65 (sweet spot $15–$100). The average incumbent carries 426 reviews — the moat a new listing must climb.

purple vase

Skip it

A small market ($70K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$24.65

avg listing price — sweet spot $15–$100

Brand share

Great41%

top-5 brand share — no brand owns this niche

Price range

Great$9.62–$53.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great31%

top-5 click share — an open shelf

Review moat

Great426.13

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-14.9%

90-day search growth — must beat 0% to launch

Market size

Bad$70K

$70K/yr · 157K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, purple vase is a $70K/yr Amazon United States market (157K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Feb–May. Verdict: Skip it — 49/100.

Data updated Aug 3, 2026 · scored weekly · How we score niches

purple vase market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $62K–$74K; units × avg price
Conversion rate: 1.8%
Avg BSR: #1,628
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 9.4%
Avg brand age: 30 months
Avg seller age: 195 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

41 falling

Sellers

Top-5 brand share

41%

Top 20: 78%

Top-5 click share

31%

Top 20: 67%

Open market

59%

CEMABT18%
Ruckae7%
Royal Imports5%
QFkris4%
WHJY4%
47th & Main4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.9% search growth over the last 90 days.

Peak months: Feb, May · busiest ÷ quietest = 1.8×

Open Trend

Top purple vase search terms

purple vase79K/yr -14.4%1.1% conv.
purple vases24K/yr -12.8%1.5% conv.
purple flower vase12K/yr -0.5%1.5% conv.
purple glass vase14K/yr -27.1%0.6% conv.
lavender vase9K/yr -14.6%1.0% conv.
purple vases for flowers9K/yr -29.6%2.1% conv.
purple vases for centerpieces6K/yr -19.8%1.4% conv.
purple bud vase4K/yr +9.0%1.1% conv.

All search terms

Top purple vase products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CEMABT 9.5inch 3.4 lb Glass Vases for Flowers Unbreakable Thickened Morden vase for Tables Centerpieces Colorful Vintage and Clear Rose Large Flower vases for Bouquet Unique GiftsPurple

CEMABT$17.824.7★1,593 rev

CEMABT Glass Vases for FlowersThickened 3.4 lb Morden vases for Tables Centerpieces vase for Home Decor Crystal Colorful and Clear Rose Large Vases Christmas Day Gifts(Heavy Duty)

CEMABT$14.694.7★1,593 rev

Flower/Bud Glass Vase Decorative Centerpiece Home or Wedding by Royal Imports - 10x2 Plum

Royal Imports$14.604.4★490 rev

8 Blown Glass Flower Vase Decorative Modern Vase Centerpieces (Purple)

QFkris$33.964.6★426 rev

RUCKAE 12 Pack Glass Bud Vases Mini Flower Vase Small Vintage Vases for Centerpiece Table Wedding Decorations Home Decor Party(Purple)

Ruckae$23.664.8★132 rev

Newest

by launch date

Handmade Glass Vase with Porcelain-Like Finish 8 Roman Column Vase for Flowers Matte Morandi Mothers Day Vase for Modern Home Decor Easter Table Decorations (Lavender)

HOMMAX$20.3643 rev

5mo ago

Ninehaoou 6 Pack 8 Inch Tall Ribbed Glass Cylinder Vases Bulk Clear Purple Decorative Flower Vases for Wedding Table Centerpieces Housewarming Gift Home Decor Set

Ninehaoou$36.3234 rev

8mo ago

RUCKAE 12 Pack Glass Bud Vases Mini Flower Vase Small Vintage Vases for Centerpiece Table Wedding Decorations Home Decor Party(Purple)

Ruckae$23.66132 rev

8mo ago

Set of 15 Purple Colored Glass Bud Vases - Small Textured Flower Vases for Centerpieces Wedding Table Decor Retro Home Decor Bulk Vase Set for DIY Events & Gifts

saiguomi$32.0475 rev

9mo ago

BEAHOT Bud Vase in Bulk - Flower Vases for Wedding Decorations Glass Vase for Table Decorations Small Vase for Home Mothers Day Centerpieces Party Office (12pack Purple)

BEAHOT$22.97500 rev

9mo ago

What buyers say about purple vase

What buyers praise and complain about, mined from review topics.

What buyers love

Color21%

“colors are really pretty”

Smell17%

“Gentle smell”

Quality-Overall9%

“Good quality”

Value For Money7%

“Excellent value”

Advertised Vs Actual Product7%

“Better than expected”

Design-Overall6%

“The design is pretty”

Strength5%

“Cute and sturdy little vase”

Size-Overall5%

“fits my flowers perfect”

Thickness3%

“It is made with thick durable and decorative glass”

Durability3%

“Great durability”

What buyers complain about

Color16%

“Darker than I expected”

Size-Overall16%

“The Vase was a little larger than I initially thought”

Advertised Vs Actual Product10%

“Does not look like the picture”

Smell10%

“Smell is bad”

Weight Heavy3%

“And very heavy for big flower arrangements”

Value For Money3%

“I don't know about the pricing compared to others”

Product Condition3%

“when you buy new you expect new”

Strength2%

“need to be stronger”

Moist/Dry2%

“For dry and not fresh flowers because if you put water in it, it will leak”

Leak-Proof2%

“For dry and not fresh flowers because if you put water in it, it will leak”

Top return reasons

Size-Overall47%

Color19%

Advertised Vs Actual Product9%

Smell6%

Value For Money3%

Display Colors3%

Defective Material/Parts3%

Quality-Overall2%

Functionality-Overall1%

Product Condition1%

Common questions

Is purple vase profitable to sell on Amazon United States?: The niche generates $70K/yr across 53 tracked products. 2 of 18 products launched in the last 360 days are still selling. 90-day search growth is -14.9%. Flapen's verdict: Skip it (49/100).
How competitive is the purple vase niche?: 41 brands and 53 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 41% of demand.
What do buyers complain about in purple vase?: Top complaints mined from reviews: Color, Size-Overall, Advertised Vs Actual Product. The return rate is 3.8%.
When does demand for purple vase peak?: Demand peaks in Feb–May; the busiest month runs 1.8× the quietest.
What does it cost to enter the purple vase niche?: Listings span $9.62–$53.06; the average listing price is $24.65 (sweet spot $15–$100). The average incumbent carries 426 reviews — the moat a new listing must climb.