Purple Vase
FailShoppers spend an estimated $70K a year here, so Purple Vase is a Fail.
- Flapen Score
- 49 / 100Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median49
- Market size
- $70K/yr157K searches / yr
- 90-day growth
- -14.9%search demand this quarter
- Competition
- 31%top-5 click share · 41 brands · 53 sellers
Flapen Score
Purple Vase against its category
The dotted line is the Home & Kitchen average. Past it, Purple Vase is stronger. Inside it, weaker.
Market
The Purple Vase market on Amazon at a glance
Shoppers on Amazon United States searched for Purple Vase 157K times last year and spent an estimated $70K. The top 5 brands take 41% of clicks. Demand peaks in Feb–May. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.
- Searches, last 12 months
- 157K
- Growth, 90 days vs prior 90
- -14.9%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $70Ka year
- Peak month
- February1.8× the quietest month
- Top search term
- purple vase79K searches a year
02 · Price
A sale here is worth $24.65.
Listings sell for $24.65 on average, from $9.62 to $53.06. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $24.65 that is $0 to $2K a year per listing.
- Average price
- $24.65inside the $15 to $100 sweet spot
- Price range
- $9.62–$53.06
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 3.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #1,628 within Vases. It carries 426 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 9.4%
- Average rank
- #1,628in Vases
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 426per listing
- Listings tracked
- 53
04 · Newcomers
2 of last year's 18 launches cleared the first-year sales bar.
18 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 18
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Purple Vase products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
41 falling
Sellers
53
Top-5 brand share
41%
Top 20: 78%
Top-5 click share
31%
Top 20: 67%
Open market
59%
- Brand 118%
- Brand 27%
- Brand 35%
- Brand 44%
- Brand 54%
- Brand 64%
Demand
Purple Vase search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, May · busiest ÷ quietest = 1.8×
Search terms
Top Purple Vase search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- purple vase79K/yr
- purple vases24K/yr
- purple flower vase12K/yr
- purple glass vase14K/yr
- lavender vase9K/yr
- purple vases for flowers9K/yr
- purple vases for centerpieces6K/yr
- purple bud vase4K/yr
Reviews and returns
What reviews say buyers love and hate about Purple Vase
We read the reviews and the return reasons for every product selling here.
“Darker than I expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Purple Vase questions
Answered from the same tracked data.









