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Purple Urn

Maybe

The top 5 brands take only 43% of clicks. But the products selling today already average 4.8★, so Purple Urn is a Maybe.

Flapen Score
50
50 / 100
Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 49
Market size
$156K/yr145K searches / yr
90-day growth
-9.2%search demand this quarter
Competition
26%top-5 click share · 41 brands · 47 sellers

Flapen Score

Purple Urn against its category

The dotted line is the Home & Kitchen average. Past it, Purple Urn is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purple Urn market on Amazon at a glance

Shoppers on Amazon United States searched for Purple Urn 145K times last year and spent an estimated $156K. The top 5 brands take 43% of clicks. Demand peaks in Feb–Mar. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $156K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
-9.2%
Conversion, latest week
1.4%
Market size, estimated
$156Ka year
Peak month
February2.0× the quietest month
Top search term
purple urn49K searches a year

02 · Price

A sale here is worth $76.23.

Listings sell for $76.23 on average, from $14.87 to $213.90. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $76.23 that is $0 to $8K a year per listing.

Average price
$76.23inside the $15 to $100 sweet spot
Price range
$14.87–$213.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #366 within Decorative Urns. It carries 458 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
93%
Out of stock, average day
5.9%
Average rank
#366in Decorative Urns
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
458per listing
Listings tracked
69

04 · Newcomers

5 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
5Amazon's first-year sales bar
Average brand age
39 months

Products

Top Purple Urn products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

41 falling

Sellers

47

Top-5 brand share

43%

Top 20: 82%

Top-5 click share

26%

Top 20: 58%

Open market

52%

  • Brand 110%
  • Brand 29%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

Purple Urn search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 2.0×

Search terms

Top Purple Urn search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purple urn49K/yr
  • butterfly urn37K/yr
  • butterfly urns for human ashes23K/yr
  • purple urns12K/yr
  • butterfly urns8K/yr
  • urn purple6K/yr
  • purple urn for ashes for women10K/yr

Reviews and returns

What reviews say buyers love and hate about Purple Urn

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Size-Overall”
2.5%of orders come back
“Bigger than expected”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Purple Urn questions

Answered from the same tracked data.