purple urn
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but strong incumbent ratings (4.8★) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Avg price
Great$76.23avg listing price — sweet spot $15–$100
Review moat
Great457.59avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Price range
Okay$14.87–$213.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$156K$156K/yr · 145K searches
Growth
Bad-9.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, purple urn is a $156K/yr Amazon United States market (145K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 50/100.
Data updated Aug 1, 2026 · scored weekly · How we score niches
purple urn market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $114K–$152K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #366
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 97%
- Out of stock
- 5.9%
- Avg brand age
- 39 months
- Avg seller age
- 203 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
41 falling
Sellers
47
Top-5 brand share
43%
Top 20: 82%
Top-5 click share
26%
Top 20: 58%
Open market
52%
- M MEILINXU10%
- Cogent Memorials9%
- Solace Forever9%
- AMERICURN8%
- NANIURN7%
- LIFAG5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.2% search growth over the last 90 days.Peak months: Feb, Mar · busiest ÷ quietest = 2.0×
Top purple urn search terms
- purple urn49K/yr
- butterfly urn37K/yr
- butterfly urns for human ashes23K/yr
- purple urns12K/yr
- butterfly urns8K/yr
- urn purple6K/yr
- purple urn for ashes for women10K/yr
Top purple urn products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Purple Butterfly Urn for Human Ashes Adult Large Purple Butterfly Urn for Women & Men with Secure Lid Handcrafted Metal Urns for Ashes Keepsake with Upto 200lbs
Cogent Memorials$94.554.9★272 rev
M MEILINXU Purple Butterfly Urn for Ashes Cremation Urns for Women Large
M MEILINXU$63.364.9★117 rev
NANIURN Cremation Urn for Ashes for Women & Men Teardrop Urns for Human Ashes Adult Female & Male Funeral Urns With Butterflies Tear Drop Decorative Lavender & Flower Purple Butterfly Urn - Large
NANIURN$72.334.5★238 rev
LIFAG Funeral Cremation Purple Butterfly Urn Sets of 6 with 1 Large Butterfly Purple Urns for Human Ashes Adult Female & Male 4 Small Purple Urn for Ashes for Women & 1 Pendant for Ashes
LIFAG$118.935.0★8 rev
Urns for Human Ashes Adult Female & Male - Large 200 Cu in with Secure Threaded Lid (Purple Large)
Solace Forever$62.364.8★106 rev
Newest
by launch date
Family Tribute Purple Butterfly Cremation Urn for Human Ashes Set Beautiful Large Funeral Urn for Adult (220lbs) with 4 Small Keepsake Urn & 1 Memorial Ash Necklaces to Honor Your Loved Ones
MemoricUrn$118.4016 rev
Cremation Urns for Human Ashes Adult Male or Female Solid Walnut Adult Cremation Urn with Engraved Memorial Panel Gender-Inclusive Funeral Holds 280 LBSButterfly
Himake$31.27203 rev
LIFAG Funeral Cremation Purple Butterfly Urn Sets of 6 with 1 Large Butterfly Purple Urns for Human Ashes Adult Female & Male 4 Small Purple Urn for Ashes for Women & 1 Pendant for Ashes
LIFAG$118.938 rev
Dletay Small Urns for Human Ashes Keepsake 2.85 Inches Memorial Mini Cremation Urn for Women Men Aluminum Decorative Funeral Urns - Light Purple
Dletay$20.1932 rev
Mianachilu Large Cremation Urns for Human Ashes for Adult Female & Male
Mianachilu$33.8442 rev
Trending
90-day click momentumFamily Tribute Purple Butterfly Cremation Urn for Human Ashes Set Beautiful Large Funeral Urn for Adult (220lbs) with 4 Small Keepsake Urn & 1 Memorial Ash Necklaces to Honor Your Loved Ones
MemoricUrn$118.404.7★
Urns for Human Ashes Adult Female & Male - Large 200 Cu in with Secure Threaded Lid (Purple Large)
Solace Forever$62.364.8★
LZAP Large Wooden Cremation Urn for Human Ashes Adult Handcrafted Butterfly & Floral Engraving Funeral Urn for Mother Father Men & Women Display at Home or Niche at Columbarium 270 Cubic Inches
LZAP$56.914.3★
Cremation Urns for Human Ashes Adult Male or Female Solid Walnut Adult Cremation Urn with Engraved Memorial Panel Gender-Inclusive Funeral Holds 280 LBSButterfly
Himake$31.274.7★
LIFAG Funeral Cremation Purple Butterfly Urn Sets of 6 with 1 Large Butterfly Purple Urns for Human Ashes Adult Female & Male 4 Small Purple Urn for Ashes for Women & 1 Pendant for Ashes
LIFAG$118.935.0★
What buyers say about purple urn
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“The colors are vibrant”
“just what I wanted”
“Very affordable”
“Beautifully crafted”
“the perfect size”
“it is sturdy”
“Feels like a gift to my loved one”
“Easy to open and close”
“Heavy duty”
What buyers complain about
“Bigger than expected”
“I received the wrong color”
“Misleading”
“It is a very hard time”
“But I wish it was made of nicer material”
“Ive seen lots of urns that are much more expensive”
“However it is very hard to open it”
“the inside looked as if it had already been used”
“It broke off trying”
“it had chips out of the paint”
Top return reasons
Common questions
- Is purple urn profitable to sell on Amazon United States?
- The niche generates $156K/yr across 69 tracked products. 5 of 13 products launched in the last 360 days are still selling. 90-day search growth is -9.2%. Flapen's verdict: Worth a look (50/100).
- How competitive is the purple urn niche?
- 41 brands and 47 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 43% of demand.
- What do buyers complain about in purple urn?
- Top complaints mined from reviews: Size-Overall, Color, Advertised Vs Actual Product. The return rate is 2.5%.
- When does demand for purple urn peak?
- Demand peaks in Feb–Mar; the busiest month runs 2.0× the quietest.
- What does it cost to enter the purple urn niche?
- Listings span $14.87–$213.90; the average listing price is $76.23 (sweet spot $15–$100). The average incumbent carries 458 reviews — the moat a new listing must climb.