Purple Towels

Shoppers searched for this 595K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $471K a year.

Searches, last 12 months

595K

Growth, 90 days vs prior 90

-1.9%

Conversion, latest week

2.9%

Market size, estimated

$471Ka year

Peak month

July1.2× the quietest month

Top search term

purple towels111K searches a year

Listings sell for $27.11 on average, from $10.10 to $59.49. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $27.11 that is $3K to $7K a year per listing.

Average price

$27.11inside the $15 to $100 sweet spot

Price range

$10.10–$59.49

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

2.1%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #78 within Towels. It carries 7,893 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

99%

Out of stock, average day

7.9%

Average rank

#78in Towels

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

7,893per listing

Listings tracked

90

11 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

2Amazon's first-year sales bar

Average brand age

38 months