Is Purple Throw Pillow profitable to sell on Amazon United States?

Flapen scores Purple Throw Pillow 39 out of 100 on Amazon United States, a Fail. Shoppers spend $5.4M a year across 14 tracked products. Search demand grew -3.8% in the last 90 days.

How competitive is the Purple Throw Pillow niche on Amazon United States?

5 brands and 8 sellers compete in Purple Throw Pillow on Amazon United States. The top 5 Purple Throw Pillow products take 67% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Purple Throw Pillow?

Purple Throw Pillow buyers on Amazon United States complain most about Value For Money, Smell, and Cushion. An estimated 6.7% of orders come back, which is high.

When does demand for Purple Throw Pillow peak?

Search demand for Purple Throw Pillow on Amazon United States peaks in Feb–Mar–Nov, and the busiest month runs 3.3× the quietest.

What does it cost to enter the Purple Throw Pillow niche?

Purple Throw Pillow sells for $148.71 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $13.46 to $218.81. The average product has 7,245 reviews, the count a new listing must catch up to.

Purple Throw Pillow

Fail

The top 5 brands take 100% of clicks, so Purple Throw Pillow is a Fail.

Filters High Returns High Price

Flapen Score: 39
39 / 100Ranks 9,284 of 11,240 Home & Kitchen niches · −10 vs the category median of 49
Market size: $5.4M/yr2.1M searches / yr
90-day growth: -3.8%search demand this quarter
Competition: 67%top-5 click share · 5 brands · 8 sellers

Flapen Score

Purple Throw Pillow against its category

The dotted line is the Home & Kitchen average. Past it, Purple Throw Pillow is stronger. Inside it, weaker.

39Fail

This niche Category average

See the method

Market

The Purple Throw Pillow market on Amazon at a glance

Shoppers on Amazon United States searched for Purple Throw Pillow 2.1M times last year and spent an estimated $5.4M. All 5 brands take every click. Demand peaks in Feb–Mar–Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.4M a year.

Searches, last 12 months: 2.1M
Growth, 90 days vs prior 90: -3.8%
Conversion, latest week: 1.7%
Market size, estimated: $5.4Ma year
Peak month: March3.3× the quietest month
Top search term: purple pillow1.3M searches a year

02 · Price

A sale here is worth $148.71.

Listings sell for $148.71 on average, from $13.46 to $218.81. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At $148.71 that is $446K to $595K a year per listing.

Average price: $148.71above the $15 to $100 sweet spot
Price range: $13.46–$218.81
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 40K–50K
Units per listing a year: 3,000–4,000
Revenue per listing a year: $446K–$595K
Returns: 6.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #98 within Bed Pillows & Positioners. It carries 7,245 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 4.4%
Average rank: #98in Bed Pillows & Positioners
Average rating: 4.37 starsAmazon United States average 4.42 stars
Average reviews: 7,245per listing
Listings tracked: 14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 36 months

Products

Top Purple Throw Pillow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

Brand 181%
Brand 212%
Brand 33%
Brand 43%
Brand 51%

Demand

Purple Throw Pillow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Feb, Mar, Nov · busiest ÷ quietest = 3.3×

Search terms

Top Purple Throw Pillow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

purple pillow1.3M/yr -1.8%1.6% conv.
purple harmony pillow153K/yr +5.1%2.9% conv.
purple throw pillows136K/yr -8.9%0.1% conv.
purple pillows79K/yr +16.9%0.7% conv.
purple pillow covers99K/yr -27.0%0.1% conv.
purple throw pillow43K/yr +6.9%0.1% conv.
lavender throw pillows38K/yr +5.5%0.0% conv.
purple decorative pillows37K/yr -4.0%0.1% conv.
purple pillows decorative38K/yr -26.8%0.2% conv.
purple pillow covers 18x1821K/yr -23.4%0.2% conv.

Reviews and returns

What reviews say buyers love and hate about Purple Throw Pillow

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Cushion”

17%of negative reviews mention “Value For Money”

6.7%of orders come back

“Was a little deterred by the price”

A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Purple Throw Pillow questions

Answered from the same tracked data.

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