Is purple shower curtain profitable to sell on Amazon United States?

The niche generates $268K/yr across 100 tracked products. 0 of 23 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Worth a look (54/100).

How competitive is the purple shower curtain niche?

72 brands and 75 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 26% of demand.

What do buyers complain about in purple shower curtain?

Top complaints mined from reviews: Color, Quality-Overall, Thickness. The return rate is 2.8%.

When does demand for purple shower curtain peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the purple shower curtain niche?

Listings span $6.77–$59.12; the average listing price is $19.08 (sweet spot $15–$100). The average incumbent carries 4,530 reviews — the moat a new listing must climb.

purple shower curtain

Worth a look

Shows no brand lock-in (top 5 brands take 26% of clicks), but soft demand (-11.1% this quarter) keeps it on the watch list.

Brand share

Incredible26%

top-5 brand share — no brand owns this niche

Competition

Great22%

top-5 click share — an open shelf

Avg price

Great$19.08

avg listing price — sweet spot $15–$100

Price range

Great$6.77–$59.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.8%

return rate — above 5% kills the launch gate

Market size

Okay$268K

$268K/yr · 896K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,530.48

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-11.1%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, purple shower curtain is a $268K/yr Amazon United States market (896K searches/yr). The top 5 brands hold 26% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

purple shower curtain market data

Units sold / yr: 15K–20K; avg 100–250/product
Revenue / yr: $286K–$382K; units × avg price
Conversion rate: 1.6%
Avg BSR: #444
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 5.8%
Avg brand age: 34 months
Avg seller age: 166 days

Competition & brand share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

72 rising

Sellers

Top-5 brand share

26%

Top 20: 66%

Top-5 click share

22%

Top 20: 52%

Open market

71%

Aiyufeng6%
Dynamene6%
Mocsicka6%
TIKABC4%
VEIGIKE4%
MitoVilla4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top purple shower curtain search terms

purple shower curtain386K/yr -11.9%1.4% conv.
lavender shower curtain100K/yr -14.7%1.2% conv.
purple shower curtain set87K/yr -29.8%1.1% conv.
shower curtain purple68K/yr -7.5%1.8% conv.
purple shower curtains for bathroom35K/yr +2.5%1.2% conv.
plum shower curtain25K/yr -5.2%0.4% conv.
purple shower curtains25K/yr -5.2%0.9% conv.
dark purple shower curtain22K/yr +6.4%0.7% conv.
lilac shower curtain21K/yr -5.9%1.1% conv.
light purple shower curtain16K/yr -0.8%1.1% conv.

All search terms

Top purple shower curtain products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Aiyufeng Light Purple Shower Curtain for Bathroom Embossed Textured Fabric Shower Curtain for Bathroom - Soft Cloth & Hotel Spa Machine Washable 72X72 Light Purple

Aiyufeng$13.764.7★2,716 rev

Dynamene Purple Fabric Shower Curtain - Waffle Textured Heavy Duty Cloth Shower Curtains for Bathroom 256GSM Hotel Spa Luxury Weighted Polyester Bath Curtain Set with 12 Plastic Hooks(72Wx72H Purple)

Dynamene$18.174.7★25,061 rev

TIKABC Shower Curtain Liner Purple Lightweight Shower Curtain Liners Plastic Shower Curtains 72x72 inch PEVA Shower Liner with 12 Grommet Holes and Magnetic Weights

TIKABC$6.914.5★2,993 rev

Purple Lavender Floral Butterfly Shower Curtain Spring Purple Lilac Flower Leaves Fabric Shower Curtains Set for Girl Bathroom Decorative Watercolor Restroom Decor Accessories with Hooks 72X72 Inch

VEIGIKE$15.384.8★235 rev

Uiiooazy Purple Shower Curtain Abstract Marble Shower Curtain for Bathroom Waterproof Fabric Shower Curtain Set with Hooks 72x72 inches

Uiiooazy$13.694.7★868 rev

Newest

by launch date

Mocsicka Vintage Boho Shower Curtain Retro Purple Floral Shower Curtain Boho Floral Bathroom Decor Waterproof Mid Century Farmhouse Flowers Patchwork Bath Curtain 72 X 72 Inch

Mocsicka$13.5450 rev

6mo ago

Lindameler Purple Butterfly Floral Shower Curtain Vintage Farmhouse Flowers Shower Curtain Waterproof Washable Purple Floral Bathroom Decor Bath Curtain 72 X 72 Inch

Lindameler$14.106 rev

7mo ago

AmazerBath Light Purple Shower Curtain Waffle Textured Lavender Shower Curtain Fabric Thick Heavy Duty 240GSM Hotel Quality Bathroom Shower Curtains Premium Polyester 72 x 72 Inches

AmazerBath$18.6325,370 rev

8mo ago

EHZNZIE Purple Shower Curtain Liner 72x72 PEVA Waterproof Bath Curtain No Chemical Smell 3 Weighted Magnets Durable with Rustproof Metal Grommets

EHZNZIE$6.9027,726 rev

9mo ago

Mocsicka Shower Curtains for Bathroom Purple Marble Shower Curtain for Bathroom Abstract Purple and White Shower Curtain Modern Art Decor Waterproof Bath Curtain for Modern Bath Decor 72 X 72 Inch

Mocsicka$14.43206 rev

11mo ago

What buyers say about purple shower curtain

What buyers praise and complain about, mined from review topics.

What buyers love

Color31%

“Beautiful Color”

Quality-Overall18%

“Beautiful quality”

Advertised Vs Actual Product7%

“Exactly as pictured”

Design-Overall5%

“Looks amazing as a bathroom decor”

Value For Money5%

“Good deal”

Material Quality3%

“Good material”

Upholstery/Fabric Quality3%

“fabric is soft”

Size-Overall3%

“Good fit”

Brightness/Shine/Glow2%

“so much brighter”

Durability2%

“Looks great and us holding up very well”

What buyers complain about

Color18%

“the color is not as shown”

Quality-Overall13%

“Bad quality”

Thickness11%

“Very thin mats”

Advertised Vs Actual Product7%

“Deceiving”

Material Quality5%

“thin material”

Size-Overall5%

“Too short”

Brightness/Shine/Glow2%

“Too bright”

Water Resistance2%

“Not waterproof”

Value For Money2%

“Very cheap”

Magnetic Strength/Adsorption2%

“Magnets do not hold”

Top return reasons

Color42%

Size-Overall16%

Material Quality9%

Advertised Vs Actual Product9%

Display Colors4%

Thin4%

Quality-Overall4%

Value For Money3%

Design-Overall1%

Thickness1%

Common questions

Is purple shower curtain profitable to sell on Amazon United States?: The niche generates $268K/yr across 100 tracked products. 0 of 23 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Worth a look (54/100).
How competitive is the purple shower curtain niche?: 72 brands and 75 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 26% of demand.
What do buyers complain about in purple shower curtain?: Top complaints mined from reviews: Color, Quality-Overall, Thickness. The return rate is 2.8%.
When does demand for purple shower curtain peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the purple shower curtain niche?: Listings span $6.77–$59.12; the average listing price is $19.08 (sweet spot $15–$100). The average incumbent carries 4,530 reviews — the moat a new listing must climb.