Purple Sheets

Shoppers searched for this 404K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $265K a year.

Searches, last 12 months

404K

Growth, 90 days vs prior 90

+3.7%

Conversion, latest week

1.6%

Market size, estimated

$265Ka year

Peak month

December1.3× the quietest month

Top search term

purple sheets139K searches a year

Listings sell for $40.67 on average, from $11.06 to $235.96. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $40.67 that is $4K to $10K a year per listing.

Average price

$40.67inside the $15 to $100 sweet spot

Price range

$11.06–$235.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$4K–$10K

Returns

1.6%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #112 within Sheets & Pillowcases. It carries 99,689 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

3.3%

Average rank

#112in Sheets & Pillowcases

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

99,689per listing

Listings tracked

57

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

51 months