Is purple quilt profitable to sell on Amazon United States?

The niche generates $61K/yr across 116 tracked products. 5 of 16 products launched in the last 360 days are still selling. 90-day search growth is +7.8%. Flapen's verdict: Worth a look (52/100).

How competitive is the purple quilt niche?

60 brands and 69 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 38% of demand.

What do buyers complain about in purple quilt?

Top complaints mined from reviews: Color, Size-Overall, Thickness. The return rate is 2.7%.

When does demand for purple quilt peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the purple quilt niche?

Listings span $17.94–$83.20; the average listing price is $40.65 (sweet spot $15–$100). The average incumbent carries 3,945 reviews — the moat a new listing must climb.

purple quilt

Worth a look

Shows a fragmented shelf (top 5 take 19% of clicks), but weak search conversion (0.9%) keeps it on the watch list.

Competition

Incredible19%

top-5 click share — an open shelf

Brand share

Incredible38%

top-5 brand share — no brand owns this niche

Avg price

Incredible$40.65

avg listing price — sweet spot $15–$100

Price range

Incredible$17.94–$83.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.7%

return rate — above 5% kills the launch gate

Growth

Okay+7.8%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,945.45

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$61K

$61K/yr · 163K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, purple quilt is a $61K/yr Amazon United States market (163K searches/yr). The top 5 brands hold 38% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

purple quilt market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $51K–$61K; units × avg price
Conversion rate: 0.9%
Avg BSR: #148
Page quality: 0%
Prime: 99%
Sponsored: 78%
Out of stock: 7.6%
Avg brand age: 40 months
Avg seller age: 178 days

Competition & brand share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Brands

60 falling

Sellers

Top-5 brand share

38%

Top 20: 75%

Top-5 click share

19%

Top 20: 46%

Open market

58%

Whale Flotilla10%
Wake In Cloud9%
Exclusivo Mezcla8%
Love's cabin6%
Bedsure5%
WONGS BEDDING4%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +7.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top purple quilt search terms

purple quilt68K/yr +7.1%0.4% conv.
purple quilts queen size28K/yr -3.4%0.9% conv.
purple twin bedding set26K/yr +9.2%0.9% conv.
green and purple bedding7K/yr +101.2%0.0% conv.
purple quilt set8K/yr +0.8%0.7% conv.
purple twin bedding7K/yr +11.6%0.8% conv.
purple and green comforter6K/yr +27.0%0.0% conv.
purple bed set twin7K/yr -4.8%0.7% conv.
girls purple bedding7K/yr -14.8%0.3% conv.

All search terms

Top purple quilt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Whale Flotilla Soft Queen Quilt Bedding Set 3-Pieces Lightweight Bedspread

Whale Flotilla$26.944.6★4,988 rev

Exclusivo Mezcla 3 Piece Quilts Queen Size Bedding Set Dusty Lavender

Exclusivo Mezcla$30.794.5★2,375 rev

Joyreap 3 Pieces Floral Quilt Set Queen Patchwork Purple n Pink Flowers Design Smooth Soft Microfiber Quilt Bedspread Bed Cover for All Season 1 Quilt and 2 Pillow Shams- 90x90 inches

Joyreap$31.504.6★1,431 rev

Mybedsoul Purple Quilt Set Queen Size 3 Pieces Boho Floral Plaid Bedspread Coverlet Set for All Season Patchwork Reversible Bedding Set Queen 90x96

Mybedsoul$35.214.6★4,097 rev

BISELINA 100% Cotton Muslin Duvet Cover Set Queen 3 Pcs Yarn-Dyed Jacquard Textured Reversible Floral Design Soft and Breathable Bedding Set with Zipper Closure Green Purple

BISELINA$63.974.5★46 rev

Newest

by launch date

WONGS BEDDING Floral Quilt Set Queen Cute Purple Flowers Pattern Bedspread Coverlet Set for Women Teen Girls 3 Pieces Reversible Lightweight Farmhouse Spring Summer Bedding Sets All Season(96x90)

WONGS BEDDING$38.2679 rev

4mo ago

keensoft Purple Patchwork Queen Quilt Floral Queen Size Quilt 3 Pieces Full Bedding Set Reversible Soft Lightweight Bedspread Coverlet for All Season 90x96 (1 Quilt 2 Pillow Shams)

keensoft$46.5551 rev

6mo ago

Luxudecor Floral Quilt Set Queen Size - 3 Pieces Purple Watercolor Botanical Bedspread Coverlet Set with 2 Pillowcases Lightweight Soft Bedding Set for All Seasons 96x90

Luxudecor$27.4465 rev

9mo ago

Anibedding Floral Patchwork Quilts Queen Size Purple Flower Plaid Bedspreads with Double Pillowcases 3Pieces Boho Farmhouse Floral Coverlet Set Soft Lighweight Bedding Set for All Season

Anibedding$35.49286 rev

1y ago

Bedsure Quilts Queen Size - Purple Bedspread Queen Size & Lightweight Comforter Modern Farmhouse Coverlet with Clover Pattern Ultra Soft All-Season Bedding 90 x 96 Inches

Bedsure$38.113,210 rev

1y ago

What buyers say about purple quilt

What buyers praise and complain about, mined from review topics.

What buyers love

Color20%

“Beautiful Colors”

Quality-Overall11%

“This is a quality set”

Comfort-Overall10%

“Nice and comfortable to sleep in”

Soft Feel8%

“Sheets are soft”

Weight Light8%

“Perfect lightweight blanket”

Size-Overall6%

“Fits the bed great”

Value For Money5%

“Excellent price”

Advertised Vs Actual Product5%

“As described”

Upholstery/Fabric Quality3%

“The color the fabric and quality”

Warmth2%

“keeps me warm”

What buyers complain about

Color15%

“COLORS LOOK DIFFERENT”

Size-Overall10%

“way too small”

Thickness8%

“Thin material”

Quality-Overall5%

“Comforter is poor quality”

Advertised Vs Actual Product4%

“Description wrong”

Smell3%

“A slight smell”

Value For Money3%

“on the cheap side”

Washability2%

“Terrible wash it”

Durability2%

“Doesnt hold up”

Material Quality2%

“The material is cheap”

Top return reasons

Color37%

Size-Overall21%

Material Quality7%

Advertised Vs Actual Product6%

Display Colors5%

Thin4%

Quality-Overall3%

Value For Money2%

Stitch/Finish/Polish2%

Thickness1%

Common questions

Is purple quilt profitable to sell on Amazon United States?: The niche generates $61K/yr across 116 tracked products. 5 of 16 products launched in the last 360 days are still selling. 90-day search growth is +7.8%. Flapen's verdict: Worth a look (52/100).
How competitive is the purple quilt niche?: 60 brands and 69 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 38% of demand.
What do buyers complain about in purple quilt?: Top complaints mined from reviews: Color, Size-Overall, Thickness. The return rate is 2.7%.
When does demand for purple quilt peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the purple quilt niche?: Listings span $17.94–$83.20; the average listing price is $40.65 (sweet spot $15–$100). The average incumbent carries 3,945 reviews — the moat a new listing must climb.