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Purple Mattress Sheets

Fail

The top 5 brands take 100% of clicks, so Purple Mattress Sheets is a Fail.

Flapen Score
24
24 / 100
Ranks 11,037 of 11,240 Home & Kitchen niches · −25 vs the category median of 49
Market size
$35K/yr54K searches / yr
90-day growth
+9.0%search demand this quarter
Competition
79%top-5 click share · 4 brands · 8 sellers

Flapen Score

Purple Mattress Sheets against its category

The dotted line is the Home & Kitchen average. Past it, Purple Mattress Sheets is stronger. Inside it, weaker.

24Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purple Mattress Sheets market on Amazon at a glance

Shoppers on Amazon United States searched for Purple Mattress Sheets 54K times last year and spent an estimated $35K. All 4 brands take every click. Flapen scores it 24 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
+9.0%
Conversion, latest week
0.4%
Market size, estimated
$35Ka year
Top search term
purple mattress sheets22K searches a year

02 · Price

A sale here is worth $157.49.

Listings sell for $157.49 on average, from $19.88 to $238.35. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $157.49 that is $0 to $16K a year per listing.

Average price
$157.49above the $15 to $100 sweet spot
Price range
$19.88–$238.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$16K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #167 within Sheets & Pillowcases. It carries 21,674 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#167in Sheets & Pillowcases
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
21,674per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Purple Mattress Sheets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 185%
  • Brand 210%
  • Brand 33%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Purple Mattress Sheets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 1.8× · 8 of 12 months tracked

Search terms

Top Purple Mattress Sheets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purple mattress sheets22K/yr
  • purple brand sheets18K/yr
  • purple softstretch sheets4K/yr
  • sheets for purple mattress3K/yr
  • purple brand sheets queen3K/yr
  • purple brand sheets king3K/yr
  • purple softstretch sheet set2K/yr

Reviews and returns

What reviews say buyers love and hate about Purple Mattress Sheets

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Soft Feel”
16%of negative reviews mention “Size-Overall”
2.5%of orders come back
“Doesn't fit queen size bed”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Purple Mattress Sheets questions

Answered from the same tracked data.