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Purple Mattress Queen Size

Fail

Products sell for $531.46 on average, outside the sweet spot, so Purple Mattress Queen Size is a Fail.

Flapen Score
45
45 / 100
Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49
Market size
$474K/yr124K searches / yr
90-day growth
-5.3%search demand this quarter
Competition
53%top-5 click share · 17 brands · 22 sellers

Flapen Score

Purple Mattress Queen Size against its category

The dotted line is the Home & Kitchen average. Past it, Purple Mattress Queen Size is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purple Mattress Queen Size market on Amazon at a glance

Shoppers on Amazon United States searched for Purple Mattress Queen Size 124K times last year and spent an estimated $474K. The top 5 brands take 73% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $474K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
0.7%
Market size, estimated
$474Ka year
Peak month
November1.4× the quietest month
Top search term
purple mattress queen59K searches a year

02 · Price

A sale here is worth $531.46.

Listings sell for $531.46 on average, from $178.52 to $2225.46. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $531.46 that is $0 to $53K a year per listing.

Average price
$531.46above the $15 to $100 sweet spot
Price range
$178.52–$2225.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$53K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #265 within Mattresses & Box Springs. It carries 2,427 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
64%
Out of stock, average day
20.0%
Average rank
#265in Mattresses & Box Springs
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
2,427per listing
Listings tracked
25

04 · Newcomers

8 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
8Amazon's first-year sales bar
Average brand age
19 months

Products

Top Purple Mattress Queen Size products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

22

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

53%

Top 20: 96%

Open market

23%

  • Brand 129%
  • Brand 216%
  • Brand 312%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

Purple Mattress Queen Size search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Purple Mattress Queen Size search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purple mattress queen59K/yr
  • purple queen mattress21K/yr
  • queen mattress purple16K/yr
  • queen purple mattress13K/yr
  • purple mattress queen size10K/yr
  • queen size purple mattress5K/yr
  • purple queen mattresses497/yr
  • queen mattresses purple56/yr

Reviews and returns

What reviews say buyers love and hate about Purple Mattress Queen Size

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Comfort-Overall”
15%of negative reviews mention “Comfort-Overall”
1.1%of orders come back
“has no support”
A buyer, on “Comfort-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Purple Mattress Queen Size questions

Answered from the same tracked data.