Purple Mattress King

Shoppers searched for this 361K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.

Searches, last 12 months

361K

Growth, 90 days vs prior 90

-11.7%

Conversion, latest week

0.5%

Market size, estimated

$2.0Ma year

Peak month

November1.5× the quietest month

Top search term

nectar mattress king131K searches a year

Listings sell for $1005.76 on average, from $244.81 to $2131.22. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $1005.76 that is $101K to $251K a year per listing.

Average price

$1005.76above the $15 to $100 sweet spot

Price range

$244.81–$2131.22

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

100–250

Revenue per listing a year

$101K–$251K

Returns

1.0%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #205 within Mattresses & Box Springs. It carries 800 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

90%

Out of stock, average day

5.6%

Average rank

#205in Mattresses & Box Springs

Average rating

4.24 starsAmazon United States average 4.42 stars

Average reviews

800per listing

Listings tracked

20

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

23 months