Purple Mattress Full
MaybeAn estimated 1.2% of orders come back. But prices span $117.34–$1206.23, mostly outside the sweet spot, so Purple Mattress Full is a Maybe.
- Flapen Score
- 55 / 100Top 22% of 11,240 Home & Kitchen niches · +6 vs the category median of 4955
- Market size
- $1.6M/yr235K searches / yr
- 90-day growth
- +23.1%search demand this quarter
- Competition
- 39%top-5 click share · 12 brands · 21 sellers
Flapen Score
Purple Mattress Full against its category
The dotted line is the Home & Kitchen average. Past it, Purple Mattress Full is stronger. Inside it, weaker.
Market
The Purple Mattress Full market on Amazon at a glance
Shoppers on Amazon United States searched for Purple Mattress Full 235K times last year and spent an estimated $1.6M. The top 5 brands take 92% of clicks. Demand peaks in Jun–Jul. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 235K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.
- Searches, last 12 months
- 235K
- Growth, 90 days vs prior 90
- +23.1%
- Conversion, latest week
- 2.0%
- Market size, estimated
- $1.6Ma year
- Peak month
- July4.2× the quietest month
- Top search term
- novilla full size mattress60K searches a year
02 · Price
A sale here is worth $333.11.
Listings sell for $333.11 on average, from $117.34 to $1206.23. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $333.11 that is $33K to $83K a year per listing.
- Average price
- $333.11above the $15 to $100 sweet spot
- Price range
- $117.34–$1206.23
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $33K–$83K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #108 within Mattresses & Box Springs. It carries 5,100 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 89%
- Out of stock, average day
- 13.3%
- Average rank
- #108in Mattresses & Box Springs
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 5,100per listing
- Listings tracked
- 38
04 · Newcomers
13 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 13Amazon's first-year sales bar
- Average brand age
- 21 months
Products
Top Purple Mattress Full products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
12 falling
Sellers
21
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
39%
Top 20: 82%
Open market
6%
- Brand 157%
- Brand 225%
- Brand 34%
- Brand 43%
- Brand 53%
- Brand 62%
- Open — no brand owns it (6 brands, 6%)
Demand
Purple Mattress Full search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 4.2×
Search terms
Top Purple Mattress Full search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- novilla full size mattress60K/yr
- nectar mattress full32K/yr
- nectar full size mattress13K/yr
- purple mattress full19K/yr
- full mattress 14 inch11K/yr
- full xl memory foam mattress8K/yr
- purple mattress full size12K/yr
- 14 inch full mattress15K/yr
- full size purple mattress8K/yr
- nectar mattress full size7K/yr
Reviews and returns
What reviews say buyers love and hate about Purple Mattress Full
We read the reviews and the return reasons for every product selling here.
“Not as comfortable as I hoped”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
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FAQ
Common Purple Mattress Full questions
Answered from the same tracked data.