Purple Mattress

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.6M a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

+0.6%

Conversion, latest week

0.5%

Market size, estimated

$8.6Ma year

Peak month

November2.3× the quietest month

Top search term

nectar mattress677K searches a year

Listings sell for $814.78 on average, from $178.52 to $2225.46. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $814.78 that is $204K to $407K a year per listing.

Average price

$814.78above the $15 to $100 sweet spot

Price range

$178.52–$2225.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$204K–$407K

Returns

1.1%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #212 within Mattresses & Box Springs. It carries 1,905 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

86%

Out of stock, average day

0.0%

Average rank

#212in Mattresses & Box Springs

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

1,905per listing

Listings tracked

28

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

27 months