Purple Kitchen Towels

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months

94K

Growth, 90 days vs prior 90

-9.6%

Conversion, latest week

3.5%

Market size, estimated

$56Ka year

Peak month

December1.7× the quietest month

Top search term

purple kitchen towels44K searches a year

Listings sell for $16.88 on average, from $6.84 to $35.52. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $16.88 that is $0 to $2K a year per listing.

Average price

$16.88inside the $15 to $100 sweet spot

Price range

$6.84–$35.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.3%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #470 within Towels. It carries 5,972 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

11.5%

Average rank

#470in Towels

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

5,972per listing

Listings tracked

98

32 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

32

Successful launches

2Amazon's first-year sales bar

Average brand age

34 months