Purple Heated Blanket

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -67.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $116K a year.

Searches, last 12 months

111K

Growth, 90 days vs prior 90

-67.4%

Conversion, latest week

3.0%

Market size, estimated

$116Ka year

Peak month

December16.3× the quietest month

Top search term

purple heated blanket51K searches a year

Listings sell for $34.93 on average, from $26.76 to $53.98. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $34.93 that is $3K to $9K a year per listing.

Average price

$34.93inside the $15 to $100 sweet spot

Price range

$26.76–$53.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$3K–$9K

Returns

2.9%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #148 within Electric Blankets. It carries 2,214 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

23.1%

Average rank

#148in Electric Blankets

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

2,214per listing

Listings tracked

21

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

27 months