Purple Dutch Oven

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months

80K

Growth, 90 days vs prior 90

-17.5%

Conversion, latest week

1.5%

Market size, estimated

$69Ka year

Peak month

January3.3× the quietest month

Top search term

purple dutch oven23K searches a year

Listings sell for $58.24 on average, from $37.37 to $123.85. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $58.24 that is $0 to $6K a year per listing.

Average price

$58.24inside the $15 to $100 sweet spot

Price range

$37.37–$123.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

3.8%of orders · Amazon United States median 2.1%

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #62 within Pots & Pans. It carries 5,832 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

100%

Out of stock, average day

9.4%

Average rank

#62in Pots & Pans

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

5,832per listing

Listings tracked

25

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

33 months