purple dutch oven
Skip itSoft demand (-17.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$58.24avg listing price — sweet spot $15–$100
Price range
Good$37.37–$123.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.8%return rate — above 5% kills the launch gate
Review moat
Bad5,832.12avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad92%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$69K$69K/yr · 80K searches
Growth
Bad-17.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, purple dutch oven is a $69K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 34/100.
Data updated Aug 5, 2026 · scored weekly · How we score niches
purple dutch oven market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $58K–$73K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #62
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 64%
- Out of stock
- 9.4%
- Avg brand age
- 33 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
10 flat
Sellers
40
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
44%
Top 20: 96%
Open market
4%
- Crock-Pot49%
- VORRINGARD24%
- RESTACORIN8%
- Amazon Basics7%
- vivicreate5%
- ciwete4%
- Open — no brand owns it (4 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.5% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.3×
Top purple dutch oven search terms
- purple dutch oven23K/yr
- crock pot dutch oven12K/yr
- crockpot dutch oven13K/yr
- dutch oven purple10K/yr
- purple dutch oven pot with lid11K/yr
- purple cast iron5K/yr
- dutch oven crock pot3K/yr
- dutch oven crockpot3K/yr
Top purple dutch oven products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crock Pot Artisan 5-Quart Round Enameled Cast Iron Dutch Oven Slate Gray Heavy-Duty Cookware for Slow Cooking Roasting Baking with Lid
Crock-Pot$44.814.7★4,870 rev
VORRINGARD Enameled Cast Iron Dutch Oven Pot with Lid for Sourdough Bread Baking Round Dutch Ovens 4.5 Quart Purple
VORRINGARD$39.054.8★716 rev
Vintage Style 6 Quart Dutch Oven Pot with Lid Non Stick Enameled Cast Iron Dutch Oven for Bread Baking Heavy-Duty Oven Safe Ceramic Cookware Up to 500F for Baking Braising Stews Roasting Purple
RESTACORIN$48.764.7★97 rev
Crock-Pot Artisan 7-Quart Round Enameled Cast Iron Dutch Oven Lavender Purple Durable Heavy-Duty Cookware for Slow Cooking Baking Roasting with Lid
Crock-Pot$60.164.7★5,322 rev
Amazon Basics Enameled Cast Iron Dutch Oven Pot with Lid Round Dual Handles Heavy-Duty Oven Safe for Stews Roasting Baking 6-Quart Purple
Amazon Basics$45.464.7★52,010 rev
Newest
by launch date
VORRINGARD Cast Iron Enameled Dutch Oven Pot with Lid for Bread Baking Bread Oven 6 Quart Purple
VORRINGARD$47.12347 rev
Ciwete Enameled Cast Iron Dutch Oven 6 Quart Pot with Lid & Potholders Heavy-Duty Cookware for Bread Baking Braising Stews & Roasting Oven & Stovetop Safe up to 500F Purple
ciwete$52.01508 rev
Ciwete Enameled Cast Iron Dutch Oven 4.4 Quart Pot with Lid & Potholders Heavy-Duty Cookware for Bread Baking Braising Stews & Roasting Oven & Stovetop Safe up to 500F Purple
ciwete$44.55508 rev
Vintage Style 6 Quart Dutch Oven Pot with Lid Non Stick Enameled Cast Iron Dutch Oven for Bread Baking Heavy-Duty Oven Safe Ceramic Cookware Up to 500F for Baking Braising Stews Roasting Purple
RESTACORIN$48.7697 rev
Vivicreate 6 Quart Enameled Cast Iron Dutch Oven Pot with Lid Heavy Duty Dutch Oven for Bread Baking Braising Stews Roasting Oven Safe up to 500F Dual Handles Purple (Purple)
vivicreate$37.37113 rev
Trending
90-day click momentumVORRINGARD Cast Iron Enameled Dutch Oven Pot with Lid for Bread Baking Bread Oven 6 Quart Purple
VORRINGARD$47.124.7★
Miereirl 4.5 Quart Enameled Dutch Oven Pot with Lid Cast Iron Dutch Oven with Dual Handles for Bread Baking Cooking Non-stick Enamel Coated Cookware Purple
Miereirl$43.254.7★
Vintage Style 6 Quart Dutch Oven Pot with Lid Non Stick Enameled Cast Iron Dutch Oven for Bread Baking Heavy-Duty Oven Safe Ceramic Cookware Up to 500F for Baking Braising Stews Roasting Purple
RESTACORIN$48.764.7★
Crock Pot Artisan Enameled Cast Iron Braiser W/Lid 5-Quart Pistachio
Crock-Pot$62.294.7★
Ciwete Enameled Cast Iron Dutch Oven 4.4 Quart Pot with Lid & Potholders Heavy-Duty Cookware for Bread Baking Braising Stews & Roasting Oven & Stovetop Safe up to 500F Purple
ciwete$44.554.6★
What buyers say about purple dutch oven
What buyers praise and complain about, mined from review topics.What buyers love
“cleans perfectly”
“Excellent Product”
“Food comes out amazing”
“Beautiful color”
“Easy to use”
“Great for the price”
“Excellent size”
“easy to create a wonderful meal in”
“Nice thick and strong pan, and it still looks and work like new”
“Heavy duty”
What buyers complain about
“it was so slow it didn't actually cook”
“It's heavy because it is cast iron”
“The pan is huge”
“Color not accurate”
“really didnt function well there”
“These marks do not clean easily”
“Please do *not* heat this one empty or use ice cubes”
“Poor manufacturing”
“beware of coating”
“Disappointingly few controls”
Top return reasons
Common questions
- Is purple dutch oven profitable to sell on Amazon United States?
- The niche generates $69K/yr across 25 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -17.5%. Flapen's verdict: Skip it (34/100).
- How competitive is the purple dutch oven niche?
- 10 brands and 40 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in purple dutch oven?
- Top complaints mined from reviews: Cooking Experience, Weight Heavy, Size-Overall. The return rate is 3.8%.
- When does demand for purple dutch oven peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the purple dutch oven niche?
- Listings span $37.37–$123.85; the average listing price is $58.24 (sweet spot $15–$100). The average incumbent carries 5,832 reviews — the moat a new listing must climb.