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Purple Dishes

Fail

Buyers convert on only 1.0% of searches, so Purple Dishes is a Fail.

Flapen Score
43
43 / 100
Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 49
Market size
$100K/yr152K searches / yr
90-day growth
-14.1%search demand this quarter
Competition
42%top-5 click share · 25 brands · 42 sellers

Flapen Score

Purple Dishes against its category

The dotted line is the Home & Kitchen average. Past it, Purple Dishes is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purple Dishes market on Amazon at a glance

Shoppers on Amazon United States searched for Purple Dishes 152K times last year and spent an estimated $100K. The top 5 brands take 78% of clicks. Demand peaks in Jan. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.

Searches, last 12 months
152K
Growth, 90 days vs prior 90
-14.1%
Conversion, latest week
1.0%
Market size, estimated
$100Ka year
Peak month
January1.7× the quietest month
Top search term
purple dishes45K searches a year

02 · Price

A sale here is worth $64.15.

Listings sell for $64.15 on average, from $9.12 to $181.18. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $64.15 that is $0 to $6K a year per listing.

Average price
$64.15inside the $15 to $100 sweet spot
Price range
$9.12–$181.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #323 within Dinnerware. It carries 1,884 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
69%
Out of stock, average day
10.6%
Average rank
#323in Dinnerware
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
1,884per listing
Listings tracked
42

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Purple Dishes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 falling

Sellers

42

Top-5 brand share

78%

Top 20: 97%

Top-5 click share

42%

Top 20: 81%

Open market

19%

  • Brand 132%
  • Brand 228%
  • Brand 36%
  • Brand 46%
  • Brand 56%
  • Brand 63%

Demand

Purple Dishes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Purple Dishes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purple dishes45K/yr
  • purple dish set30K/yr
  • purple dishes dinnerware sets18K/yr
  • purple plate set15K/yr
  • purple dinnerware12K/yr
  • purple plates and bowls sets12K/yr
  • purple plates set6K/yr
  • purple ceramic plates7K/yr
  • lavender dinnerware set7K/yr

Reviews and returns

What reviews say buyers love and hate about Purple Dishes

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Color”
18%of negative reviews mention “Size-Overall”
1.7%of orders come back
“the lids dont fit right”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Purple Dishes questions

Answered from the same tracked data.