purple curtains
Worth a lookShows a sweet-spot price point ($26.53 avg), but weak search conversion (1.4%) keeps it on the watch list.
Avg price
Incredible$26.53avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Price range
Great$8.61–$55.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Market size
Good$515K$515K/yr · 1.3M searches
Returns
Okay3.1%return rate — above 5% kills the launch gate
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,033.05avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, purple curtains is a $515K/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 57% of demand. Verdict: Worth a look — 52/100.
Data updated Aug 3, 2026 · scored weekly · How we score niches
purple curtains market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- $531K–$663K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #455
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 0.1%
- Avg brand age
- 42 months
- Avg seller age
- 168 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
38 rising
Sellers
47
Top-5 brand share
57%
Top 20: 89%
Top-5 click share
30%
Top 20: 64%
Open market
38%
- Yakamok23%
- NICETOWN13%
- MYSKY HOME8%
- Simplebrand8%
- COSVIYA6%
- Aiyufeng5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top purple curtains search terms
- purple curtains427K/yr
- purple blackout curtains112K/yr
- purple curtains for bedroom141K/yr
- lavender curtains99K/yr
- purple sheer curtains64K/yr
- plum curtains59K/yr
- dark purple curtains48K/yr
- purple velvet curtains47K/yr
- lavender blackout curtains31K/yr
- light purple curtains36K/yr
Top purple curtains products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yakamok Blackout Curtains for Bedroom Thermal Insulated Blackout Grommet Top Drapes for Living Room Purple 38x84 Inch 2 Panels
Yakamok$18.484.7★25,809 rev
100% Blackout Window Curtain Panels for Bedroom Heat and Full Light Blocking Drapes with Black Liner for Nursery Thermal Insulated Solid Grommet Panels for Living Room 38Wx63L Lilac 2 Panels
Yakamok$14.544.6★292 rev
Aiyufeng Light Purple Sheer Curtain Panels Pair Sold 84 Inch Length Light Filtering Window Curtain Drapes Treatment for Kitchen Bedroom/Children Room Voile Top Dual Rod Pocket 40x84 Pack of 2
Aiyufeng$8.614.7★10,149 rev
Simplebrand Ava Lilac Blackout Curtains for Bedroom 63 Inch Length 2 Panels Set Nursery Thermal Insulated Energy Saving Rod Pocket Window Treatment Curtains Blackout Drapes W40 x L63 Inch Lilac
Simplebrand$18.984.5★10,151 rev
COSVIYA Grommet Ombre Room Darkening Curtains 63 inch Length Purple and Greyish White Gradient Drapes Light Blocking Insulated Thermal Window Curtains for Bedroom/Living Room 2 Panels 52x63 inches
COSVIYA$16.924.6★5,224 rev
Newest
by launch date
NICETOWN Purple Velvet Curtains 90 inches Long 2 Panels with Back Tab Super Soft Light & Heat Blocking Sliding Glass Door Panels for Living Room and Bedroom (52 inches Wide)
NICETOWN$31.38476 rev
MYSKY HOME Lilac Pom Pom Sheer and Blackout Curtains for Kids Bedroom 84 Inches Long Nursery Curtains Girls Room Darkening Double Layer Window Drapes for Toddler Grommet Lilac 52 x 84 Inch 2 Pieces
MYSKY HOME$54.27128 rev
100% Blackout Window Curtain Panels for Bedroom Heat and Full Light Blocking Drapes with Black Liner for Nursery Thermal Insulated Solid Grommet Panels for Living Room 38Wx63L Lilac 2 Panels
Yakamok$14.54292 rev
MYSKY HOME Lilac Curtains for Girls Bedroom Nursery Curtain with White Pom Pom Sheer Living Room Window Drapes Back Tab Room Darkening Double Layer 84 Inches Length 2 Panels Light Purple W52 X L84
MYSKY HOME$55.24139 rev
SimpleHome Lilac 100% Blackout Curtains Room Darkening Living Room 84 Inch
SimpleHome$22.462,486 rev
Trending
90-day click momentumNICETOWN Purple Room Darkening Velvet Curtains 84 inch Long Living Room Back Tab & Rod Pocket Window Treatment Drapes Farmhouse for Theater Set of 2 52 Width
NICETOWN$30.314.7★
100% Blackout Window Curtain Panels for Bedroom Heat and Full Light Blocking Drapes with Black Liner for Nursery Thermal Insulated Solid Grommet Panels for Living Room 38Wx63L Lilac 2 Panels
Yakamok$14.544.6★
SimpleHome Lilac 100% Blackout Curtains Room Darkening Living Room 84 Inch
SimpleHome$22.464.7★
MYSKY HOME Lilac Pom Pom Sheer and Blackout Curtains for Kids Bedroom 84 Inches Long Nursery Curtains Girls Room Darkening Double Layer Window Drapes for Toddler Grommet Lilac 52 x 84 Inch 2 Pieces
MYSKY HOME$54.274.7★
NICETOWN Purple Velvet Curtains 90 inches Long 2 Panels with Back Tab Super Soft Light & Heat Blocking Sliding Glass Door Panels for Living Room and Bedroom (52 inches Wide)
NICETOWN$31.384.7★
What buyers say about purple curtains
What buyers praise and complain about, mined from review topics.What buyers love
“Quality is 100% Super nice curtains”
“Color is accurate”
“is affordable”
“As described”
“good quality fabric”
“The material feels durable”
“fit window perfect”
“thick enough to block sunlight”
“Brighten the room”
“They were soft, made of good material & look very elegant in her purple and pink room, we have recently moved and these add the perfect touch to her new room”
What buyers complain about
“SO DARK”
“inaccurate website description”
“And shorter than I wanted”
“Wish it was thicker”
“Cheap material”
“Poor quality”
“Quite heavy so a solid curtain rod is required”
“Didn't work for me”
“Difference in price”
“even doubled up it didn't keep the room warm”
Top return reasons
Common questions
- Is purple curtains profitable to sell on Amazon United States?
- The niche generates $515K/yr across 66 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Worth a look (52/100).
- How competitive is the purple curtains niche?
- 38 brands and 47 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in purple curtains?
- Top complaints mined from reviews: Color, Advertised Vs Actual Product, Size-Overall. The return rate is 3.1%.
- When does demand for purple curtains peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the purple curtains niche?
- Listings span $8.61–$55.24; the average listing price is $26.53 (sweet spot $15–$100). The average incumbent carries 9,033 reviews — the moat a new listing must climb.