purple blanket hoodie
Skip itSoft demand (-53.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$27.87avg listing price — sweet spot $15–$100
Price range
Incredible$17.63–$46.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Returns
Good2.5%return rate — above 5% kills the launch gate
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad11,039.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$23K$23K/yr · 27K searches
Growth
Bad-53.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, purple blanket hoodie is a $23K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
purple blanket hoodie market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $28K–$35K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #101
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 4.6%
- Avg brand age
- 38 months
- Avg seller age
- 213 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
26 rising
Sellers
36
Top-5 brand share
52%
Top 20: 94%
Top-5 click share
37%
Top 20: 76%
Open market
43%
- Kipswiza14%
- PAVILIA12%
- THE COMFY11%
- Bedsure10%
- yescool6%
- Snuggie5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -53.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 18.7×
Top purple blanket hoodie search terms
- purple blanket hoodie9K/yr
- purple snuggie7K/yr
- purple wearable blanket6K/yr
- blanket hoodie purple4K/yr
Top purple blanket hoodie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kipswiza Oversized Wearable Blanket Hoodie for Women & Men Cozy Sherpa Fleece Blankets Sweatshirt Lounging Pullover Birthday Gifts for Mom Sisters Girls Boys Purple
Kipswiza$19.634.8★4,399 rev
PAVILIA Blanket Hoodie for Women Purple Sherpa Wearable Blanket Men Cozy Oversized Sweatshirt Blanket Warm Fleece Hooded Blanket Sweater with Sleeves and Giant Pocket Purple
PAVILIA$34.014.6★373 rev
Bedsure Blanket Hoodie Wearable Blanket Hoodie as Gifts for Mom Birthday Gifts for Women Kids Teens Sherpa Sweatshirt Ultra Violet Standard
Bedsure$35.144.8★6,340 rev
THE COMFY Original | Sherpa Lined Microfiber Fleece Wearable Blanket Oversized Design with Hood and Pocket From Shark Tank for Women & Men Warm and Cozy Gifts
THE COMFY$38.524.8★100,202 rev
yescool Wearable Blanket Hoodie - birthday gifts for Adults/Women/mom Flannel Cozy Sherpa Fleece Blanket Sweatshirt with Hood Pocket & Sleeves Large One Size Fits All (Deep Purple)
yescool$27.464.8★4,840 rev
Newest
by launch date
Dgsfmi Wearable Blanket Poncho Cape Wrap for Adult Cozy Sherpa Fleece Pocketed Shawl TV Throw Blankets for Office and Lounge(Purple 58 x 64)
Dgsfmi$29.64449 rev
ZhangShi Wearable Blanket Hoodie Oversized Sherpa Fleece Sweatshirt Blanket with Giant Hood Pocket and Sleeves for Adult Warm & Cozy Deep Purple Blanket Gifts for Women Men
ZhangShi$24.4530 rev
Oversized Blanket Hoodie Wearable Blanket Hooded with Pocket for Adult Thick Flannel Hoodie for Women Men Purple
Moinlizy$18.16252 rev
JOYWOO Purple Wearable Blanket Hoodie Oversized Cat Lovers Sweatshirt Blanket for Adult Birthday Gifts for Women Mom Grandma Cozy Hooded Blanket with Giant Pocket Gifts Dark Purple
JOYWOO$25.741,673 rev
Super Blanky Wearable Blankets for Women Comfy Wearable Blanket Men Cozy Gifts for Women Dorm Room Essentials Graduation Gift for Her Girlfriend Gifts for Wife Birthday Gift Ideas Purple Blanket
Super Blanky$41.682,853 rev
Trending
90-day click momentumTHE COMFY Original | Sherpa Lined Microfiber Fleece Wearable Blanket Oversized Design with Hood and Pocket From Shark Tank for Women & Men Warm and Cozy Gifts
THE COMFY$38.524.8★
Dgsfmi Wearable Blanket Poncho Cape Wrap for Adult Cozy Sherpa Fleece Pocketed Shawl TV Throw Blankets for Office and Lounge(Purple 58 x 64)
Dgsfmi$29.644.7★
THE COMFY Original | Sherpa Lined Microfiber Fleece Wearable Blanket Oversized Design with Hood and Pocket From Shark Tank for Women & Men Warm and Cozy Gifts
THE COMFY$42.954.8★
ZhangShi Wearable Blanket Hoodie Oversized Sherpa Fleece Sweatshirt Blanket with Giant Hood Pocket and Sleeves for Adult Warm & Cozy Deep Purple Blanket Gifts for Women Men
ZhangShi$24.454.7★
IFNOW Wearable Blanket Hoodie Oversized Sherpa Fleece Hooded Sweatshirt with Eye Mask Cozy and Giant Blanket Hoodie with Sleeves Extra Long for Adults Men Women Purple
IFNOW$35.384.8★
What buyers say about purple blanket hoodie
What buyers praise and complain about, mined from review topics.What buyers love
“Keeps me warm”
“Comfy and warm”
“Shell material is soft and comfortable and I love the dark blue/grey color”
“Fit perfect”
“Good quality very comfortable”
“Christmas gift”
“Worth it”
“Its exactly as a pictured”
“The color is very pretty”
“the material is strong”
What buyers complain about
“Its was a bit short”
“has a very unpleasant odor as it was wrapped tightly in plastic”
“Poor Quality Control”
“there a hole in the seam”
“Super thick”
“Do not buy this cheap material blanket”
“theyre too heavy”
“Did not hold up in the wash”
“Stains”
“falling apart at the hood”
Top return reasons
Common questions
- Is purple blanket hoodie profitable to sell on Amazon United States?
- The niche generates $23K/yr across 45 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -53.8%. Flapen's verdict: Skip it (43/100).
- How competitive is the purple blanket hoodie niche?
- 26 brands and 36 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in purple blanket hoodie?
- Top complaints mined from reviews: Size-Overall, Smell, Quality-Overall. The return rate is 2.5%.
- When does demand for purple blanket hoodie peak?
- Demand peaks in Nov–Dec; the busiest month runs 18.7× the quietest.
- What does it cost to enter the purple blanket hoodie niche?
- Listings span $17.63–$46.91; the average listing price is $27.87 (sweet spot $15–$100). The average incumbent carries 11,040 reviews — the moat a new listing must climb.