Purple Blanket

Shoppers searched for this 890K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $355K a year.

Searches, last 12 months

890K

Growth, 90 days vs prior 90

-14.2%

Conversion, latest week

2.1%

Market size, estimated

$355Ka year

Peak month

December3.7× the quietest month

Top search term

purple blanket291K searches a year

Listings sell for $18.65 on average, from $10.08 to $41.68. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $18.65 that is $23K to $28K a year per listing.

Average price

$18.65inside the $15 to $100 sweet spot

Price range

$10.08–$41.68

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,250–1,500

Revenue per listing a year

$23K–$28K

Returns

2.4%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #77 within Throws. It carries 13,629 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

1.4%

Average rank

#77in Throws

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

13,629per listing

Listings tracked

18

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

36 months