purple blanket
Skip itSoft demand (-14.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$18.65avg listing price — sweet spot $15–$100
Price range
Great$10.08–$41.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Good$355K$355K/yr · 890K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad13,628.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, purple blanket is a $355K/yr Amazon United States market (890K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
purple blanket market data
- Units sold / yr
- 30K–40K
- avg 1,250–1,500/product
- Revenue / yr
- $560K–$746K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #77
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 1.4%
- Avg brand age
- 36 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
16
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
22%
- Linecooo24%
- EXQ Home17%
- YIICKO15%
- Super Blanky9%
- Bedsure8%
- Utopia Bedding6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
Top purple blanket search terms
- purple blanket291K/yr
- purple throw blanket215K/yr
- lavender throw blanket53K/yr
- lavender blanket37K/yr
- purple throw32K/yr
- purple blanket throw35K/yr
- light purple throw blanket19K/yr
- dark purple throw blanket21K/yr
- purple blankets23K/yr
- lilac throw blanket16K/yr
Top purple blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Linecooo Deep Purple Fleece Throw Blanket 5060 for Couch Sofa Bed Super Soft Cozy Plush Microfiber Flannel Blanket with 3D Checkered Design Lightweight for Adults Woman
Linecooo$11.014.6★2,447 rev
EXQ Home Fleece Throw Blanket for Couch or Bed - 3D Stripe Jacquard Decorative Blankets - Cozy Soft Lightweight Fuzzy Flannel Blanket Suitable for All Seasons(5060 Light Purple)
EXQ Home$13.534.6★744 rev
YIICKO Deep Purple Throw Blanket for Couch Sofa 50x60 inches Striped Design
YIICKO$10.534.5★558 rev
Super Blanky Wearable Blankets for Women Comfy Wearable Blanket Men Cozy Gifts for Women Dorm Room Essentials Graduation Gift for Her Girlfriend Gifts for Wife Birthday Gift Ideas Purple Blanket
Super Blanky$41.684.6★2,853 rev
Bedsure 3D Fleece Bubble Blanket for Couch - GentleSoft Purple Throw Blanket for Sofa Bed Room Decor - Luxury Soft Cozy Lavender Gifts for Women Lightweight All Seasons Light Purple 5060
Bedsure$21.964.5★829 rev
Newest
by launch dateYIICKO Deep Purple Throw Blanket for Couch Sofa 50x60 inches Striped Design
YIICKO$10.53558 rev
YIICKO Lavender Throw Blanket for Couch Sofa 50x60 inches Striped Design
YIICKO$10.64558 rev
Bedsure 3D Fleece Bubble Blanket for Couch - GentleSoft Purple Throw Blanket for Sofa Bed Room Decor - Luxury Soft Cozy Lavender Gifts for Women Lightweight All Seasons Light Purple 5060
Bedsure$21.96829 rev
SUPRYNEX Light Purple Striped Throw Blanket 330GSM Soft Plush Fleece Blanket for Couch Sofa Travel Decorative Cozy Giftable Home Blanket 50x60 Inches
SUPRYNEX$21.28129 rev
Cozy Bliss Faux Fur Throw Blanket for Couch Cozy Warm Plush Striped Blanket for Sofa Bedroom Living Room 50 * 60 Inches Tie-dye Purple
Cozy Bliss$39.221,703 rev
Trending
90-day click momentumSuper Blanky Wearable Blankets for Women Comfy Wearable Blanket Men Cozy Gifts for Women Dorm Room Essentials Graduation Gift for Her Girlfriend Gifts for Wife Birthday Gift Ideas Purple Blanket
Super Blanky$41.684.6★
Bedsure 3D Fleece Bubble Blanket for Couch - GentleSoft Purple Throw Blanket for Sofa Bed Room Decor - Luxury Soft Cozy Lavender Gifts for Women Lightweight All Seasons Light Purple 5060
Bedsure$21.964.5★
SUPRYNEX Light Purple Striped Throw Blanket 330GSM Soft Plush Fleece Blanket for Couch Sofa Travel Decorative Cozy Giftable Home Blanket 50x60 Inches
SUPRYNEX$21.284.8★
YIICKO Lavender Throw Blanket for Couch Sofa 50x60 inches Striped Design
YIICKO$10.644.5★
Purple Gifts for Women Purple Leopard Print Throw Blanket Soft Warm Fleece Plush Blanket for Couch Bed Sofa Cozy Purple Bedroom Living Room Decor Birthday for Women Girls
ZHIKU$10.154.7★
What buyers say about purple blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Incredibly soft”
“Color is vibrant”
“product is well made”
“Soft and warm”
“Very comfortable and smooth just as pictured”
“Decent price”
“It is the perfect weight”
“the perfect size”
“It was as advertised”
“Gift for a friend”
What buyers complain about
“Needed to be a bit thicker”
“not the size”
“Very thin”
“cheaply made. loses fluff”
“Not worth the price”
“the material was awful”
“the actual color is darker”
“it came apart”
“Really too warm for me it doesnt breathe”
“The blanket reeked upon arrival. chemical smell”
Top return reasons
Common questions
- Is purple blanket profitable to sell on Amazon United States?
- The niche generates $355K/yr across 18 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -14.2%. Flapen's verdict: Skip it (43/100).
- How competitive is the purple blanket niche?
- 14 brands and 16 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in purple blanket?
- Top complaints mined from reviews: Thickness, Size-Overall, Thin. The return rate is 2.4%.
- When does demand for purple blanket peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.
- What does it cost to enter the purple blanket niche?
- Listings span $10.08–$41.68; the average listing price is $18.65 (sweet spot $15–$100). The average incumbent carries 13,629 reviews — the moat a new listing must climb.