Is purple bathroom rug set profitable to sell on Amazon United States?

The niche generates $307K/yr across 64 tracked products. 5 of 13 products launched in the last 360 days are still selling. 90-day search growth is -3.8%. Flapen's verdict: Worth a look (57/100).

How competitive is the purple bathroom rug set niche?

35 brands and 40 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in purple bathroom rug set?

Top complaints mined from reviews: Size-Overall, Grip, Thickness. The return rate is 3.4%.

When does demand for purple bathroom rug set peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the purple bathroom rug set niche?

Listings span $7.94–$43.72; the average listing price is $21.86 (sweet spot $15–$100). The average incumbent carries 12,572 reviews — the moat a new listing must climb.

purple bathroom rug set

Worth a look

Shows a sweet-spot price point ($21.86 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Great$21.86

avg listing price — sweet spot $15–$100

Brand share

Great47%

top-5 brand share — no brand owns this niche

Competition

Great28%

top-5 click share — an open shelf

Price range

Great$7.94–$43.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Good$307K

$307K/yr · 667K searches

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-3.8%

90-day search growth — must beat 0% to launch

Review moat

Bad12,572.22

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, purple bathroom rug set is a $307K/yr Amazon United States market (667K searches/yr). The top 5 brands hold 47% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 5, 2026 · scored weekly · How we score niches

purple bathroom rug set market data

Units sold / yr: 13K–15K; avg 100–250/product
Revenue / yr: $273K–$328K; units × avg price
Conversion rate: 2.1%
Avg BSR: #190
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 11.8%
Avg brand age: 37 months
Avg seller age: 174 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

35 falling

Sellers

Top-5 brand share

47%

Top 20: 87%

Top-5 click share

28%

Top 20: 61%

Open market

49%

HOMEIDEAS17%
MIULEE12%
OLANLY8%
GRANNY SAYS5%
Hearth & Harbor5%
Civkor4%

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — -3.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top purple bathroom rug set search terms

purple bathroom rug171K/yr -0.5%1.5% conv.
purple bath mat70K/yr +8.6%1.9% conv.
purple bathroom rugs63K/yr -1.9%1.1% conv.
lavender bathroom rugs59K/yr -13.6%1.5% conv.
purple bathroom rug set73K/yr -31.9%1.1% conv.
dark purple bathroom rugs28K/yr +7.1%1.4% conv.
purple bath rug25K/yr -10.8%1.6% conv.
bathroom rugs purple23K/yr +3.2%1.5% conv.
plum bathroom rugs22K/yr +7.6%0.6% conv.
purple bath rugs19K/yr +0.8%1.4% conv.

All search terms

Top purple bathroom rug set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MIULEE Dark Purple Bathroom Rugs Soft Small Microfiber Bath Mat 16x24 Inch

MIULEE$15.834.0★3,861 rev

HOMEIDEAS Purple Bathroom Rugs Sets 2 Piece Super Soft and Absorbent Non Slip Microfiber Machine Washable Bath Mats for Purple Bathroom Decor 20 x 32 + 16 x 24

HOMEIDEAS$26.744.3★2,956 rev

GRANNY SAYS Purple Bathroom Rug 16 x 24 Non-Slip Microfiber Bath Mat

GRANNY SAYS$14.984.3★5,276 rev

Hearth & Harbor Bathroom Rugs Chenille Bath Mat - Machine Washable Bath Mats for Bathroom Non-Slip Backing Rubber Quick Dry Bathroom Mat

Hearth & Harbor$20.554.3★1,354 rev

Civkor Bathroom Rugs Set 2 Pieces Light Purple Butter Chenille Shiny Noodle Bath Mat Rug Set with Non Slip Backing Super Water Absorbent Machine Washable 31x20 and 24x16 Inch Lavender

Civkor$21.904.4★2,250 rev

Newest

by launch date

Bcoimo Small Bath Rug Mat 24x17 Extra Soft Chenille Lavender Bathroom Mats

Bcoimo$13.52928 rev

5mo ago

HOMEIDEAS Purple Bathroom Rugs Set of 2 Striped Chenille 20x32+17x24

HOMEIDEAS$26.94273 rev

6mo ago

Boao Lavender Purple Bath Mat Floral Tufted Bathroom Rug Lilac Spring Flowers Non Slip Soft Absorbent Lavender Bathroom Decor Accessories for Bedroom Kitchen Floor Tub Shower Sink 24 x 16 Inches

Boao$20.60106 rev

8mo ago

HOMEIDEAS Bathroom Rugs Sets 2 Piece Purple 16 * 24+20 * 32

HOMEIDEAS$26.19293 rev

9mo ago

HOMEIDEAS Upgraded Bathroom Rugs Set 3 Piece Ultra Soft Memory Foam Bath Mats Super Absorbent Non Slip Washable U-Shaped Toilet Bath Rug (Purple 17x24+20x32+U-Shaped 20x24)

HOMEIDEAS$33.90801 rev

9mo ago

What buyers say about purple bathroom rug set

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel16%

“Soft to the Touch”

Color11%

“Rich color”

Quality-Overall11%

“This mat seems to be good quality”

Absorbency8%

“Good absorption”

Value For Money7%

“Very affordable”

Advertised Vs Actual Product7%

“Exactly what I wanted”

Grip6%

“Good grip”

Comfort-Overall5%

“It's comfortable”

Size-Overall4%

“Nice fit”

Thickness2%

“This mat has a nice thickness to it”

What buyers complain about

Size-Overall29%

“Quite smallrug”

Grip10%

“Doesnt grip at all”

Thickness8%

“not thick as described”

Quality-Overall8%

“Bad quality”

Advertised Vs Actual Product5%

“Picture is misleading”

Color3%

“Too dark”

Value For Money3%

“Not worth the money at half the price”

Durability2%

“literally falling apart”

Absorbency2%

“not even that absorbent”

Adhesion/Stickiness1%

“Not As Stick in place as Described”

Top return reasons

Size-Overall52%

Color19%

Advertised Vs Actual Product6%

Quality-Overall5%

Thickness3%

Material Quality3%

Thin2%

Grip2%

Value For Money1%

Display Colors1%

Common questions

Is purple bathroom rug set profitable to sell on Amazon United States?: The niche generates $307K/yr across 64 tracked products. 5 of 13 products launched in the last 360 days are still selling. 90-day search growth is -3.8%. Flapen's verdict: Worth a look (57/100).
How competitive is the purple bathroom rug set niche?: 35 brands and 40 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 47% of demand.
What do buyers complain about in purple bathroom rug set?: Top complaints mined from reviews: Size-Overall, Grip, Thickness. The return rate is 3.4%.
When does demand for purple bathroom rug set peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the purple bathroom rug set niche?: Listings span $7.94–$43.72; the average listing price is $21.86 (sweet spot $15–$100). The average incumbent carries 12,572 reviews — the moat a new listing must climb.